Howard Law Firm After Web Redesign Photo

We Build Brands

A Brand That Shapes Your Story

Fishman Marketing is a global leader for strategic, revenue-generating marketing. Our team of award-winning experts uses branding and differentiation, websites, social media, and more to help savvy firms dominate markets and generate revenue.

A Brand That Shapes Your Story

Fishman Marketing is a global leader for strategic, revenue-generating marketing.
Our team of award-winning experts uses branding and differentiation, websites, social media, and more to
help savvy firms dominate markets and generate revenue.

RECENT MARKETING ARTICLES

POPULAR MARKETING ARTICLES

Branding Litigation Firms: 5 Law Firm Case Studies

| Advertisements, Advice, Branding, Latest Marketing Advice, Law firm marketing, Litigation, Strategy, Websites | One Comment

We recently launched five Litigation websites. On the surface, the five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented killers who routinely give opposing counsel the fight of their lives.  But they were each much more than that. …

Branding and Website Makeovers: 8 Before-and-Afters

| Advertisements, Advice, Branding, Latest Marketing Advice 2, Law firm marketing, Strategy, Websites | No Comments

Eight Law Firm Branding/Website Makeovers: 8 Before-and-Afters For most new law firm websites, I think the most-interesting question is how big an improvement is it over the previous one(s).  Is it just a polished-up version of the previous site?  Or…

Branding Litigation Firms: 5 Law Firm Case Studies

| Advertisements, Advice, Branding, Latest Marketing Advice, Law firm marketing, Litigation, Strategy, Websites | One Comment

We recently launched five Litigation websites. On the surface, the five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented killers who routinely give opposing counsel the fight of their lives.  But they were each much more than that. …

The Ultimate Training can turn your lawyers into high-powered rainmakers.

A former litigator and marketing partner, Ross Fishman speaks credibly to lawyer, marketer, administrator, and CPA audiences. In sessions ranging from one hour to a full day, he provides a practical, hands-on approach, ensuring that your firm’s marketing is productive and effective, and that your lawyers will have clients when they need them.

SPEAKING ENGAGEMENTS
The Ultimate Training can turn your lawyers into high-powered rainmakers.

A former litigator and marketing partner, Ross Fishman speaks credibly to lawyer, marketer, administrator, and CPA audiences. In sessions ranging from one hour to a full day, he provides a practical, hands-on approach, ensuring that your firm’s marketing is productive and effective, and that your lawyers will have clients when they need them.

SPEAKING ENGAGEMENTS
Two New Book Releases from Ross Fishman

Known for his “educational and entertaining” presentation style, author Ross Fishman has conducted 300 retreats and training programs on six continents, from Toledo to Thailand. His books, “The Ultimate Law Firm Associate’s Marketing Checklist.” and “We’re Smart. We’re Old. And We’re the Best at Everything. The World’s First No-BS Guide to Legal Marketing and Branding.” are must-reads for any lawyer, marketer, or law firm. Contact Ross directly for bulk discounts.

BUY NOW ON AMAZON

VITAL MARKETING ADVICE

THIS is the Single Biggest Mistake Law Firm Marketers Make. (Video Part 1)

| Advice, Home Featured, Strategy, Uncategorized | No Comments

THIS is the Single Biggest Mistake Law Firm Marketers Make. (Video Part 1) I know, that’s a pretty bold statement. But I’ve worked closely with hundreds of legal marketers and administrators, and I have seen many of them repeatedly making…

The Top 25 Law Firm Website Clichés to Avoid.

| Advertisements, Advice, Branding, Home Featured 2, Law firm marketing, Strategy, Websites | No Comments

The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.) Part 1 is available here. 11.  [The Image:] Scales of justice (Similar scales are also used by drug dealers) [What it means:]  “Still just lawyers.” 12.  Dart boards…