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Here’s EXACTLY what people look at on your website

Which website design works better? We’re using some pretty amazing technology to (1) help

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The Top 25 Law Marketing Cliches to Avoid

As a whole, lawyers are very literal, often too literal for good marketing.  As

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MSI Global, 2012 International Conference

Ross Fishman will be speaking at the MSI Global 2012 International Conference, to be held

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Great Website Design Isn’t PRETTY. It’s EFFECTIVE.

What’s nice about eye-track testing is that it shows precisely what grabs your viewers’

Vedder GTF Website Homepages BOTH
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“Nice to meet you. Here’s my [crappy, flimsy] card.”

You ever receive a business card that’s on cheap paper?  That feels thin and

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fdccbusinesscards8

“Nice to meet you. Here’s my [crappy, flimsy] card.”

“Nice to meet you. Here’s my [crappy, flimsy] card.” You ever receive a business card that’s on cheap paper?  That feels thin and flimsy, and… wilts?   We all have.  Remember the subtle, subconscious feeling of disappointment?  What a missed opportunity that was for them to convey their quality and prestige?  First impressions matter, and for a few Read more >>

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Ally+Bank+Teenagers+love+to+talk1

When your marketers are still living in the 1970s…

When your marketers are still living in the 1970s… I saw an ad for Ally Bank in this month’s Fast Company magazine that inadvertently highlighted the value of demographic variety on creative teams. … Because any Summer Intern or college temp would have caught this mistake.   Do you see it? You would if you are under Read more >>

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MSI Global, 2012 International Conference

Ross Fishman will be speaking at the MSI Global 2012 International Conference, to be held at the Fairmont Miramar in Santa Monica, on October 20-23, 2012.

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