Chinese edition of “The Ultimate Law Firm Associate’s Marketing Checklist” My popular book “The Ultimate Law Firm Associate’s Marketing Checklist” book was translated into Mandarin by Economic Science Press (China Finance & Economy Media Group), a prominent Chinese government education-publishing…
What’s the MOST-important info to add to your marketing? We all notice effective marketing. It commands your attention and makes it impossible to miss. We don’t even notice that we’ve noticed; we just subconsciously read or remember it. As a branding consultant, I…
[A sample memo you may circulate is below.] It can be pretty tough to collect information inside a law or accounting firm. People are busy; they’re often billing hourly, and when they win a case, finish a deal, or close…
The 3 Ways to Persuade Lawyers Let’s say you want to buy new technology, or launch a social media initiative, or overhaul your compensation system. Or maybe you want to rebrand your firm or upgrade your website. Perhaps you’d like…
Branding Litigation Firms: 5 Law Firm Case Studies On the surface, all five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented fighters. But each was much more than that. Each firm’s brand needed to showcase its unique…
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