My popular book “The Ultimate Law Firm Associate’s Marketing Checklist” book was translated into Mandarin by Economic Science Press (China Finance & Economy Media Group), a prominent Chinese government education-publishing house, and is now for sale in China! Fortunately, I…
What’s the MOST-important info to add to your marketing? We all notice effective marketing. It commands your attention and makes it impossible to miss. We don’t even notice that we’ve noticed; we just subconsciously read or remember it. As a branding consultant, I…
How to Collect Ongoing Marketing Info Inside Your Firm [A sample memo you may circulate is below.] It can be pretty tough to collect information inside a law or accounting firm. People are busy; they’re often billing hourly, and when…
The 3 Ways to Persuade Lawyers Let’s say you want to buy new technology, or launch a social media initiative, or overhaul your compensation system. Or maybe you want to rebrand your firm or upgrade your website. Perhaps you’d like…
Branding Litigation Firms: 5 Law Firm Case Studies On the surface, all five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented fighters. But each was much more than that. Each firm’s brand needed to showcase its unique…
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