How to Collect Ongoing Marketing Info Inside Your Firm [A sample memo you may circulate is below.] It can be pretty tough to collect information inside a law or accounting firm. People are busy; they’re often billing hourly, and when…
The 3 Ways to Persuade Lawyers Let’s say you want to buy new technology, or launch a social media initiative, or overhaul your compensation system. Or maybe you want to rebrand your firm or upgrade your website. Perhaps you’d like…
Branding Litigation Firms: 5 Law Firm Case Studies On the surface, all five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented killers who routinely give opposing counsel the fight of their lives. But they were each…
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