“The same odds as winning the lottery twice while being struck by lightning and bitten by a shark.” It was the craziest thing. I was doing a bit of quick research on best practices for writing congratulatory ads — those…
Read More
ChatGPT4 and Generative AI are today’s hottest firm retreat topics. I’ve been presenting on generative artificial intelligence (AI) for almost a decade now, predicting its powerful effect on the legal, accounting, and medical professions. But ChatGPT4 has become a total game-changer….
Your website should tell your firm’s unique story. Here’s Part 2, litigation firms 6-10. Below we describe the rebrand of tough, dynamic, trial-oriented firms that might outwardly seem quite similar. (Read Part 1 here.) But each was much more than…
Your website should tell your firm’s unique story. On the surface, all ten litigation firms below seemed relatively similar—dynamic firms full of tough, strategic litigators and trial lawyers. But each was much more than that. Each firm’s brand needed to showcase…
Your firm’s best marketing investment could be a CBO. [This is the second half of a blog post arguing that law firms that want to charge higher rates, enhance their business development, and improve their lateral hiring should hire a…
Tom Cruise doesn’t stop in the middle of a movie to poll the audience. Good material that’s well presented doesn’t need gimmicks to keep attendees from leaving. If they need to keep viewers paying attention with surveys or other artificial…
100 Tips to Help Attorneys Develop Clients During COVID-19. Buy these two powerful new books–they’re brand-new 2020 “Working-From-Home” editions of the best-selling Ultimate Law Firm Associate Marketing Checklist, including a new book just for Partners! MARKETERS! Want to help teach…
Law firms need Chief Branding Officers. In Law and every other profession, the firms with the strongest brands charge higher rates and generate greater profits. If you want to credibly charge more per hour, you must convince the market that…
The Top 10 Rules for Client Endorsements. Here’s my latest “Marketing Matters” column in the ALA’s Legal Management magazine, “The Top 10 Rules for Client Endorsements.” Click this link for the pdf: ALA Ross Fishman article – The Top 10…
What’s the MOST-important info to add to your marketing? We all notice effective marketing. It commands your attention and makes it impossible to miss. We don’t even notice that we’ve noticed; we just subconsciously read or remember it. As a branding consultant, I…
