Hey Midwest legal marketers! Please come to my September 20, 2018 LMA lunch presentation re how to sell ideas to lawyers! It’s an important program; I’ll share my secret formula to persuading lawyers to approve your plans and programs. A…
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Chinese edition of “The Ultimate Law Firm Associate’s Marketing Checklist” My popular book “The Ultimate Law Firm Associate’s Marketing Checklist” book was translated into Mandarin by Economic Science Press (China Finance & Economy Media Group), a prominent Chinese government education-publishing…
“Holy sh*t. The Family Guy writers think you’re hilarious, Ross.” . – Danny Smith, Executive Producer, Family Guy* I’ll bet some of you suddenly think I’m pretty darn funny. Why? Because testimonials from credible sources are extremely persuasive. As such…
What’s the MOST-important info to add to your marketing? We all notice effective marketing. It commands your attention and makes it impossible to miss. We don’t even notice that we’ve noticed; we just subconsciously read or remember it. As a branding consultant, I…
A great logo is extraordinarily difficult to design. A logo is fundamentally a tiny piece of art. Simultaneously beautiful and persuasive, logos (sometimes called “brands”) can convey a sense of strength or creativity. They can reinforce a firm’s name or…
You can do serious work, but not take yourself too seriously. April Fool’s Day can be fun, and we occasionally design ads for clients who want to show that they do serious work but don’t take themselves too seriously. Our…
Above the Law, one of our favorite legal publications recently wrote: “There Are A Whole Lot Of Terrible Law Firm Websites. “Some of the worst (and best) law firm websites.” “A lot of the stock imagery we employ here at Above…
Advertising pioneer David Ogilvy: “There isn’t any significant difference between the various brands of whiskey, or cigarettes, or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates…
[A sample memo you may circulate is below.] It can be pretty tough to collect information inside a law or accounting firm. People are busy; they’re often billing hourly, and when they win a case, finish a deal, or close…
Go ahead. I dare you to read this. Below is the first paragraph of the biography of a well-known banking attorney at a national law firm. Please read it carefully. Point to the exact word if you find yourself skimming this:…
