Imagine your neighborhood is devastated by a flood. You fled with just the clothes on your back. Your business was destroyed, and your health is in doubt. You’re concerned about your family, your friends, your finances, your future. It’s horrific….
Thanks for attending today’s webinar, I hope you enjoyed it! A special thanks to my good friend Sue-Ella Prodonovich from Prodonovich Advisory, and ALPMA’s Fiona Croswell for arranging this program. Here is the handout which includes most of the slides…
Times are tough. Which means it’s time to dive boldly into marketing. [2020 update to a post from… a previous recession.] When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors pouring money…
100 Tips to Help Attorneys Develop Clients During COVID and Beyond. Buy these two powerful new e-books–they’re brand-new 2020 “Working-From-Home” editions of the best-selling Ultimate Law Firm Associate Marketing Checklist, including a new book just for Partners! MARKETERS! Want to help…
Are you getting pressured to cut expenses? When business is declining or the marketplace is starting to panic, firms start making decisions they hope will protect them. Months or years later, some analyze the efficacy of these choices to see…
Why Use Photo Business Cards at Conferences? February 2020 Update: Well, I talked myself into ordering a photo business card to hand out at conferences. Here’s why: I typically speak at dozens of conferences per year, during which time I’ll…
Law firms need Chief Branding Officers. In Law, and every other profession, the firms with the strongest brands charge higher rates and generate greater profits. If you want to credibly charge more per hour, you must convince the market that…
Marketer: “When I want to get the lawyers on board, I always make it their idea.” I’ve never cared for that approach — that’s not respecting the lawyers as intelligent adults. That’s infantilizing them; it’s treating them like children whose…
An 8-Part, One-Year Law Firm Associate Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of eight associate-marketing programs that provide a comprehensive marketing and business-development education…
Do you know any Law Students? My new book is out! “The Ultimate Law Student Get-A-Job Checklist: A step-by-step guide to help every student land a great job.” It’s designed to help ALL law students use personal-branding techniques to get…
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