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July 14, 2020
0

Why cross-selling today is vital. And dangerous…

By Ross Fishman | Uncategorized | No Comments

[This is Part II of a blog post regarding why during this COVID-19 pandemic, clients are looking for their lawyers accountants to be Trusted Advisors, and how to accomplish that. Clients in 2020 are anxious, stressed, and vulnerable, which means…

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July 9, 2020
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I don’t want your questions during Zoom webinars. Here’s why:

By Ross Fishman | Ethics and CLE programs, Latest Marketing Advice, Law firm marketing, Marketing Training and Firm Retreats, Uncategorized | No Comments

Tom Cruise doesn’t stop in the middle of a movie to poll the audience. Good material that’s well presented doesn’t need gimmicks to keep attendees from leaving. If they need to keep viewers paying attention with surveys or other artificial…

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May 28, 2020
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Today, Every Lawyer Can Be a Trusted Advisor

By Ross Fishman | Advice, Strategy, Uncategorized | No Comments

Imagine your neighborhood is devastated by a flood.  You fled with just the clothes on your back. Your business was destroyed, and your health is in doubt. You’re concerned about your family, your friends, your finances, your future. It’s horrific….

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April 21, 2020
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TODAY is the best time ever to market your firm.

By Ross Fishman | Branding, Strategy, Uncategorized | No Comments

Times are tough. Which means it’s time to dive boldly into marketing. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors pouring money into building their brands and grabbing client attention. Not…

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April 13, 2020
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Two new eBooks show lawyers how to market while sheltered in place.

By Ross Fishman | Branding, Latest Marketing Advice, Strategy | No Comments

100 Tips to Help Attorneys Develop Clients During COVID and Beyond. Buy these two powerful new e-books–they’re brand-new 2020 “Working-From-Home” editions of the best-selling Ultimate Law Firm Associate Marketing Checklist, including a new book just for Partners! MARKETERS! Want to help…

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March 30, 2020
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Top Five Budget Items Law Firms Will Slash in 2020

By Ross Fishman | Advice, Strategy, Uncategorized | No Comments

Are you getting pressured to cut expenses? When business is declining or the marketplace is starting to panic, firms start making decisions they hope will protect them. Months or years later, some analyze the efficacy of these choices to see…

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February 28, 2020
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The Surprising Benefits of Photo Business Cards

By Ross Fishman | Uncategorized | One Comment

Why Use Photo Business Cards at Conferences? February 2020 Update: Well, I talked myself into ordering a photo business card to hand out at conferences. Here’s why: I typically speak at dozens of conferences per year, during which time I’ll…

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January 16, 2020
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5 Reasons Your Firm Needs a Chief Branding Officer.

By Ross Fishman | Advice, Branding, Featured, Latest Marketing Advice, Law firm marketing, Strategy | No Comments

Law firms need Chief Branding Officers. In Law, and every other profession, the firms with the strongest brands charge higher rates and generate greater profits. If you want to credibly charge more per hour, you must convince the market that…

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December 20, 2019
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“I always make it the lawyers’ idea.”

By Ross Fishman | Advice, Strategy, Uncategorized | No Comments

Marketer: “When I want to get the lawyers on board, I always make it their idea.” I’ve never cared for that approach — that’s not respecting the lawyers as intelligent adults. That’s infantilizing them; it’s treating them like children whose…

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July 17, 2019
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Diane Hamlin, we’ll miss you.

By Ross Fishman | Uncategorized | No Comments

I was devastated to learn of the passing of Diane Hamlin, legal marketing’s first “Chief Strategy Officer.” I worked very closely with her on a fascinating initiative for Fenwick & West during the height of the dot-com boom. Diane was…

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