Law firms need Chief Branding Officers. In Law, and every other profession, the firms with the strongest brands charge higher rates and generate greater profits. If you want to credibly charge more per hour, you must convince the market that…
Marketer: “When I want to get the lawyers on board, I always make it their idea.” I’ve never cared for that approach — that’s not respecting the lawyers as intelligent adults. That’s infantilizing them; it’s treating them like children whose…
An 8-Part, One-Year Law Firm Associate Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of eight associate-marketing programs that provide a comprehensive marketing and business-development education…
Do you know any Law Students? My new book is out! “The Ultimate Law Student Get-A-Job Checklist: A step-by-step guide to help every student land a great job.” It’s designed to help ALL law students use personal-branding techniques to get…
The Top 10 Rules for Client Endorsements. Here’s my latest “Marketing Matters” column in the ALA’s Legal Management magazine, “The Top 10 Rules for Client Endorsements.” Click this link for the pdf: ALA Ross Fishman article – The Top 10…
Top 10 Most-Popular Law Firm Retreat and Marketing Training Topics Law firm retreats have changed in the past couple decades. There was a “money’s no object” philosophy in the high-flying extravaganzas in the 1990s and early 2000s. Then the industry…
Great Website Design Isn’t Pretty. It’s Effective. What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point. That’s incredibly powerful data….
What a nice surprise gift-box to come home to! A 2018 “Go-To Thought Leader” Award? Thank you, Jennifer Schaller and the National Law Review for this honor and beautiful crystal trophy. I’m delighted to learn that you appreciate Fishman Marketing’s articles and…
Hey Midwest legal marketers! Please come to my September 20, 2018 LMA lunch presentation re how to sell ideas to lawyers! It’s an important program; I’ll share my secret formula to persuading lawyers to approve your plans and programs. A…
My popular book “The Ultimate Law Firm Associate’s Marketing Checklist” book was translated into Mandarin by Economic Science Press (China Finance & Economy Media Group), a prominent Chinese government education-publishing house, and is now for sale in China! Fortunately, I…
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