“The same odds as winning the lottery twice while being struck by lightning and bitten by a shark.” It was the craziest thing. I was doing a bit of quick research on best practices for writing congratulatory ads — those…
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Today’s 10 Most Important Law Firm Retreat and Marketing Training Topics Firm retreats are cyclical. When times are good and money’s flowing, firms spend heavily to get together, renew relationships, and refresh their culture with educational and social events. COVID…
Lawyers — curious about ChatGPT but not sure where (or how) to begin? Join me for a free, highly-rated CLE session on ChatGPT and Generative Artificial Intelligence in Law — a practical, hands-on guide that’s already earned 5-star reviews at…
Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you? You know you’re just as skilled, but the marketplace doesn’t, so you charge $100 or $250 less for every single hour. Hour after hour….
The whole Fishman Marketing team is delighted to announce that Ross Fishman was selected as one of just three “Strategic Legal Consulting” professionals in the “2024 Lawdragon 100 Global Leaders in Legal Strategy & Consulting” guide. As Katrina Dewey writes:…
ChatGPT4 and Generative AI are today’s hottest firm retreat topics. I’ve been presenting on generative artificial intelligence (AI) for almost a decade now, predicting its powerful effect on the legal, accounting, and medical professions. But ChatGPT4 has become a total game-changer….
A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of 10 associate marketing and business development programs that provide lawyers with a comprehensive education…
Good question. There’s been quite a bit of buzz about the LCA, an honorary association of 3,500 top trial lawyers. When they receive an invitation in the mail, some lawyers have asked their firms’ marketers what they know about LCA…
Using Marketing tools to aid Lateral Recruiting. Last week in Part 1, we discussed how law firms can increase their lateral-hiring results by building their brand within the legal community. If you show your style, approach, or culture, or find…
Recruiting is Marketing with a different audience. Recruiting is important regardless of the condition of the economy. When business is booming, firms need to hire lawyers fast to take advantage of the opportunity (remember 2021-22?). In slow or declining economies…
