Slogans/Tag lines are 5-word novels. (2021 update. Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about…
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Tag lines are trickier than you might expect. (First of 3 posts) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s…
Your firm’s best marketing investment could be a CBO. [This is the second half of a blog post arguing that law firms that want to charge higher rates, enhance their business development, and improve their lateral hiring should hire a…
What’s the MOST-important info to add to your marketing? We all notice effective marketing. It commands your attention and makes it impossible to miss. We don’t even notice that we’ve noticed; we just subconsciously read or remember it. As a branding consultant, I…
Donating toiletries to poor schools or women’s shelters. [2018 update] Leaving a three-day conference at a 5-star resort, I bagged two nights’ worth of quality hotel soap, shampoo, conditioner, lotion, shower gel, shower caps, sewing kits, and pocket combs to bring home…
Above the Law, one of our favorite legal publications recently wrote: “There Are A Whole Lot Of Terrible Law Firm Websites. “Some of the worst (and best) law firm websites.” “A lot of the stock imagery we employ here at Above…
How do you market an insurance-litigation firm? Galloway, Johnson, Tompkins, Burr & Smith is a 110-lawyer, 11-office New Orleans-based insurance-litigation firm. They’re one of the Gulf Coast’s leading insurance firms ― tough, skilled, service-oriented lawyers with great trial skills. They…
You can do serious work, but not take yourself too seriously. April Fool’s Day can be fun, and we occasionally design ads for clients who want to show that they do serious work but don’t take themselves too seriously. Our…
“Happy Halloween!” from Your Romanian Law Firm Speaking to 50 lawyers from 40 countries at the Legal Network International (LNI) conference last week, I suggested that law firms from smaller jurisdictions could build their brands and seek referrals by connecting…
“Brand” your firm at your favorite law schools for just $3.00. Q: How can our firm improve our recruiting results with our target law students? A: Increase your firm’s visibility and name recognition on campus. The evidence is clear — law firms with…
