ChatGPT4 is today’s hottest law firm retreat and training topic. I’ve been speaking on artificial intelligence and its effect on the legal (and medical) professions for many years. But ChatGPT4 is a total game-changer. It took our previous understanding of…
A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of ten associate-marketing programs that provide a comprehensive marketing and business-development education designed to improve…
Law firms regularly send out blog posts and alerts. Few readers make it past the first paragraph. COVID accelerated the pace at which lawyers and firms churned out blog posts, legal alerts, and newsletters for clients and prospects. Writing is…
[This is the second part of a 2-part blog post regarding lawyers and LinkedIn. Read Part One here.] Here’s a senior lawyer’s “About” section I like. It tells the story of one of the nation’s top trial lawyers, a good…
Here’s how to improve your results. A friend asked about the correct strategy and structure of a law firm’s individual marketing budgets. This is something I’ve paid a lot of attention to at literally hundreds of firms with 20-500 lawyers,…
This webinar has received 5-star reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross will share 20+…
The world’s best-selling book for law firm associates. On sale now. We’re eliminating our inventory of the best-selling “THE ULTIMATE LAW FIRM ASSOCIATE’S MARKETING CHECKLIST: The Renowned Step-By-Step, Year-By-Year Process for Lawyers Who Want to Develop Clients.” We’re selling them…
Lawyers crave marketing training―even while working from home during COVID. Here’s how to help. Numerous studies have shown that offering professional development opportunities to law firm associates (1) enhances their job satisfaction, and (2) increases retention. And in a hot…
Tom Cruise doesn’t stop in the middle of a movie to poll the audience. Good material that’s well presented doesn’t need gimmicks to keep attendees from leaving. If they need to keep viewers paying attention with surveys or other artificial…
Do you know any Law Students? My new book is out! “The Ultimate Law Student Get-A-Job Checklist: A step-by-step guide to help every student land a great job.” It’s designed to help ALL law students use personal-branding techniques to get…
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