Let me disagree with “conventional wisdom” I don’t want to take audience questions during my webinar presentations. For the past few months, I’ve been conducting 5-7 webinars per week for firms and associations worldwide. When you get paid to do…
An 8-Part, One-Year Law Firm Associate Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of eight associate-marketing programs that provide a comprehensive marketing and business-development education…
Do you know any Law Students? My new book is out! “The Ultimate Law Student Get-A-Job Checklist: A step-by-step guide to help every student land a great job.” It’s designed to help ALL law students use personal-branding techniques to get…
Top 10 Most-Popular Law Firm Retreat and Marketing Training Topics Law firm retreats have changed in the past couple decades. There was a “money’s no object” philosophy in the high-flying extravaganzas in the 1990s and early 2000s. Then the industry…
The Single MOST-Important Tip to Writing a Successful Attorney Marketing Plan. I’ve helped lawyers draft marketing plans for lawyers for 25 years and here’s my best tip: Focus. That is, before asking attorneys to fill out their individual…
“Want a good holiday present to give your associates?” According to Of Counsel , the “ideal gift” is The Ultimate Law Firm Associate’s Marketing Checklist. And it’s a great deal at only $14.95! Subtitled “The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who…
Four weeks. Five cities. Ten presentations. I have a pretty busy speaking schedule over the next month, presenting 10 times in 4 weeks in Chicago, Detroit, Miami, Los Angeles, and Denver (the schedule is below). If you’re in the neighborhood…
Helping Law Students Build a More-Successful Careers. I had the best time last week, standing on stage in Tull Auditorium at my alma mater, Emory Law School and presenting an hour-long speech to the shiny new first-year law students at the…
Conducting law marketing training in Tel Aviv, Israel. Last week, I had the honor and privilege to speak in Tel Aviv on marketing and networking to the partners at Israel’s largest firm, Herzog, Fox & Ne’eman. HFN is a terrific…
Offering Joint Networking Training to Your Firm AND Clients A friend asked how she could encourage her firm to market more closely and effectively with their financial-institution clients. My favorite way is offering joint marketing training. Banks like giving their…
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