This webinar has received 5-star reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross will share 20+…
The world’s best-selling book for law firm associates. On sale now. We’re eliminating our inventory of the best-selling “THE ULTIMATE LAW FIRM ASSOCIATE’S MARKETING CHECKLIST: The Renowned Step-By-Step, Year-By-Year Process for Lawyers Who Want to Develop Clients.” We’re selling them…
Lawyers crave marketing training―even while working from home during COVID. Here’s how to help. Numerous studies have shown that offering professional development opportunities to law firm associates (1) enhances their job satisfaction, and (2) increases retention. And in a hot…
Tom Cruise doesn’t stop in the middle of a movie to poll the audience. Good material that’s well presented doesn’t need gimmicks to keep attendees from leaving. If they need to keep viewers paying attention with surveys or other artificial…
An 8-Part, One-Year Law Firm Associate Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of eight associate-marketing programs that provide a comprehensive marketing and business-development education…
Do you know any Law Students? My new book is out! “The Ultimate Law Student Get-A-Job Checklist: A step-by-step guide to help every student land a great job.” It’s designed to help ALL law students use personal-branding techniques to get…
Top 10 Most-Popular Law Firm Retreat and Marketing Training Topics Law firm retreats have changed in the past couple decades. There was a “money’s no object” philosophy in the high-flying extravaganzas in the 1990s and early 2000s. Then the industry…
The Single MOST-Important Tip to Writing a Successful Attorney Marketing Plan. I’ve helped lawyers draft marketing plans for lawyers for 25 years and here’s my best tip: Focus. That is, before asking attorneys to fill out their individual…
Four weeks. Five cities. Ten presentations. I have a pretty busy speaking schedule over the next month, presenting 10 times in 4 weeks in Chicago, Detroit, Miami, Los Angeles, and Denver (the schedule is below). If you’re in the neighborhood…
Helping Law Students Build a More-Successful Careers. I had the best time last week, standing on stage in Tull Auditorium at my alma mater, Emory Law School and presenting an hour-long speech to the shiny new first-year law students at the…
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