Of Counsel: “Ross Fishman‘s Reflections: A Long-time Leader in Legal Marketing Discusses His Craft” Insights from Of Counsel Magazine We’re deeply grateful to share Part Two of Ross’s “Of Counsel” magazine interview with Steve Taylor (To read Part One, click…
NACTT President Lon Jenkins said my presentation “reminded him of John Mulaney!” High praise indeed – I LOVE John Mulaney. So, check out this quick 30-second clip. It’s mostly the 600 Chapter 13 bankruptcy trustees, debtor and creditor lawyers, and legal professionals enjoying the…
“The same odds as winning the lottery twice while being struck by lightning and bitten by a shark.” It was the craziest thing. I was doing a bit of quick research on best practices for writing congratulatory ads — those…
Today’s 10 Most Important Law Firm Retreat and Marketing Training Topics Firm retreats are cyclical. When times are good and money’s flowing, firms spend heavily to get together, renew relationships, and refresh their culture with educational and social events. COVID…
ChatGPT4 and Generative AI are today’s hottest firm retreat topics. I’ve been presenting on generative artificial intelligence (AI) for almost a decade now, predicting its powerful effect on the legal, accounting, and medical professions. But ChatGPT4 has become a total game-changer….
A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of 10 associate marketing and business development programs that provide lawyers with a comprehensive education…
Law firms regularly send out blog posts and alerts. Few readers make it past the first paragraph. COVID accelerated the pace at which lawyers and firms churned out blog posts, legal alerts, and newsletters for clients and prospects. And generative…
[This is the second part of a 2-part blog post regarding lawyers and LinkedIn. Read Part One here.] Here’s a senior lawyer’s “About” section I like. It tells the story of one of the nation’s top trial lawyers, a good…
Here’s how to improve your results. A friend asked about the correct strategy and structure of a law firm’s individual marketing budgets. This is something I’ve paid a lot of attention to at literally hundreds of firms with 20-500 lawyers,…
This webinar has received 5-star reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross will share 20+…
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