A collage of ad campaign designs by Fishman Marketing
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ABOUT US

Fishman Marketing is your one-stop solution for strategy, marketing, branding, and leading-edge websites. Founded 20 years ago by Ross Fishman, a former litigator, marketing director, and marketing partner, we have grown to become a global leader in professional-services marketing.

Agencies often look the same from the outside.  But the true test is the tangible, measurable results achieved for their clients. Marketing is a tool, which can be used to achieve a specific goal – market leadership; growth in size, revenue, or profits; enhanced recruiting; or other strategic objective.  Many say “You can’t measure marketing.” At Fishman Marketing, we say you can, and should.

We believe our team is the best in the business, built from the ground up to represent dynamic, small and mid-sized law and professional-services firms, worldwide.  We don’t chase the AmLaw 100, we believe we are the best solution for entrepreneurial middle-market firms that want to take their firm to the next level in reputation and revenue.

Our fully integrated team offers experts in the full range of marketing skills this dynamic market requires. Strategists, copywriters, designers, editors, web designers and developers — each with at least 15 years’ experience in professional-services marketing. Most have significant B2B and consumer-marketing expertise as well.

That’s our team, we’re confident that they match up head-to-head with the best agencies in the business. We would appreciate the opportunity to help you achieve your goals.

“…A genius…one of the most creative minds in marketing. ”

Mark Beese, Chief Marketing Officer, Holland & Hart, Denver Strategy, Websites, and Branding

“…A stronger sense of what will create ‘buzz’ than anyone else in the market. The results are always outstanding — and tangible.”

Richard P. Klau, Google, Inc. Strategy, Websites, and Branding

“Ross did the impossible!”

Dick Horwood, Managing Partner, Horwood Marcus & Berk, Chicago Strategy, Websites, and Branding

“…A fabulous job… Ross was amazing! ”

Pamela McCarthy, Marketing Director, Klehr Harrison, Philadelphia Strategy, Websites, and Branding

“…A true visionary. Ross rocks! ”

Tracey Segarra, Marketing Director, Citrin Cooperman CPAS, New York Strategy, Websites, and Branding

“[Fishman Marketing] does it again with a dazzling new branding campaign. ”

Of Counsel, February 2008

“Fishman marketing kicked the game-winning field goal, nailed the last-second three-pointer, and won the Kentucky Derby, creating a marketing campaign unlike any other. ”

Of Counsel, November 2007

“We think the world of Ross. He’s responsive, creative, and right on budget. ”

Marc Yussman, Marketing Partner, Goldberg Simpson, Louisville, KY Strategy, Websites, and Branding

“…The most awesome, creative, award-winning, innovative web designer. ”

Stacy Clark, Stacy Clark Marketing, Philadelphia Strategy, Websites, and Branding

“…Nobody better at advertising and branding! ”

Judy Imhof, Marketing Director, Lukins & Annis, Spokane, WA Strategy, Websites, and Branding

“You da man. Your work was spectacular. ”

Terry O’Connor, Marketing Partner, Noland Hamerly, Salinas, CA Strategy, Websites, and Branding

“Ross made a dramatic impact on our firm. ”

Bryan Schwartz, Chairman, Levenfeld Pearlstein, Chicago Strategy, Websites, and Branding

CLIENTS

Fishman Marketing has represented a wide range of clients in strategic marketing and training projects. Below is a representative list of the law and accounting firms and organizations we have assisted in branding, website, or training projects, worldwide.

  • Akin Gump, Washington, DC
  • Baker & Hostetler, Cleveland
  • Barnes & Thornburg, Indianapolis
  • Drinker Biddle, Philadelphia
  • Foley & Lardner, Milwaukee
  • Gibson Dunn, Los Angeles
  • Husch Blackwell Sanders, St Louis
  • Jones Day, Cleveland
  • Katten Muchin, Chicago
  • Mayer Brown, Chicago
  • Morgan Lewis, Philadelphia
  • Orrick, San Francisco
  • Quarles & Brady, Milwaukee
  • Akerman, Florida
  • Alschuler Grossman, Los Angeles
  • Balch & Bingham, Birmingham
  • Best Best & Krieger, San Diego
  • Bradley Arant, Birmingham
  • Carlton Fields, Tampa
  • Clausen Miller, Chicago
  • Fenwick & West, Palo Alto
  • Fisher & Phillips, Atlanta
  • Hinshaw & Culbertson, Chicago
  • Knobbe, Irvine, CA
  • Lacaz Martins, Brazil
  • Lavan Legal, Perth, Australia
  • McGlinchey Stafford, New Orleans
  • McMillan Binch,  Toronto
  • McNair, Columbia, SC
  • Neal Gerber, Chicago
  • Nexsen Pruet, Columbia, SC
  • Sandberg Phoenix, St Louis
  • Schnader Harrison, Philadelphia
  • Stoll Keenon, Kentucky
  • Thompson Hine, Cleveland
  • Schiff Hardin, Chicago
  • Shutts & Bowen
  • Sterne Kessler, Washington, DC
  • Taft Stettenius, Ohio
  • Vedder Price, Chicago
  • Wildman Harrold, Chicago
  • Bond Schoeneck, Syracuse
  • Breazeale, Sachse & Wilson, Baton Rouge
  • Brydens, Sydney, Australia
  • Chamberlain Hrdlicka, Atlanta
  • Citrin Cooperman CPAs, New York
  • Cole Schotz, Hackensack
  • Davis Kuelthau, Wisconsin
  • Garvey Schubert Barer, Portland, OR
  • Gordon Arata, New Orleans
  • Gould Ratner, Chicago
  • Gray Robinson, Orlando
  • Hawley Troxell, Boise
  • Hedrick Gardner, Charlotte, NC
  • Klehr Harrison, Philadelphia
  • Levenfeld Pearlstein, Chicago
  • Much Shelist, Chicago
  • Noland Hamerly Salinas, CA
  • Norman Hanson, Portland, ME
  • Novack and Macey, Chicago
  • Rumberger Kirk & Caldwell, Orlando
  • Shefsky & Froelich, Chicago
  • ThompsonMcMullan, Richmond
  • Ungaretti & Harris, Chicago
  • Williams Parker, Sarasota
  • Bryant Miller Olive, Tampa
  • Citrin Cooperman CPAs, New York
  • Collins Law Firm, Chicago
  • David Soffer Law Offices, Tel Aviv
  • Desroches & Partners CPAs, Houston
  • Evans & Co., Nassau, Bahamas
  • FB Rice & Company, Sydney, Australia
  • Frost Ruttenberg CPAs, Deerfield, IL
  • Horwood Marcus & Berk, Chicago
  • Huddleston Bolen, Huntington, WV
  • Jones Foster, West Palm Beach
  • Laner Muchin, Chicago
  • LEX, Reykjavik, Iceland
  • Lugenbuhl, New Orleans
  • MacLean Law Group, Vancouver
  • McInnes Cooper, Halifax, NS
  • Mesirov, Philadelphia
  • Moffatt Thomas, Boise
  • Murphy & Hourihane, Chicago
  • Novack and Macey, Chicago
  • Quinn Johnston, Peoria
  • Searcy Denney, West Palm Beach
  • Segal McCambridge, Chicago
  • Shaw Fishman, Chicago
  • Teague Campbell, Raleigh
  • Zulkie Partners, Chicago

AWARDS

We always learned that it’s not about the trophies, it’s what they stand for. There are dozens of marketing competitions in all industries honoring a wide range of achievements. Frankly, we don’t see why agencies enter so many of them. We don’t need trophies for being creative or clever.

We like being judged against our competition head-to-head on one issue – Effectiveness. We enter the competitions where a primary consideration is “Did the marketing effort achieve the firm’s objectives and generate sizable and measurable revenue?” We like winning those because it’s the client who really wins. Not only do they get to put the trophy in their lobby, they’re already in a significantly better financial position as a result of the honored activity.

For that, we’re happy to brag about our clients and our work. Fishman Marketing has received dozens of international marketing awards, including winning at least one Legal Marketing Association first-place trophy for 17 straight years.

In fact, not only have we received five of the LMA’s grand prize “Best in Show” honors ever awarded, it was actually created for Fishman Marketing. The LMA judges tell the story that they conceived a single grand-prize honor because otherwise we’d have won nearly every single individual category. We’ve also received many awards from ALA, the ABA, and others, including one of just ten Inc. magazine “Marketing Masters” award ever bestowed, for a “brilliant and successful” marketing campaign.

  • Communication Arts
  • London International
  • Lurzer’s Archive
  • Clio
  • Cannes
  • Ad Age’s Best Spot of the Year
  • Adweek’s Best Spots of the Month and Best Spots of the Year
  • Local, Regional and National Addys
  • The New York Festival
  • Others