The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.) Part 1 is available here. 11. [The Image:] Scales of justice (Similar scales are also used by drug dealers) [What it means:] “Still just lawyers.” 12. Dart boards…
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The “Smiling Lawyers” Website Home Page Trap Smiling lawyers – the latest boring website cliché. For 25 years, I’ve been railing against the obvious, literal visual “Law” clichés — the gavels, globes, columns, skylines, buildings, handshakes, blurry lawyers running, silhouettes…
(Blog post 3 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of…
“Lawyers lie, cheat and overbill! Haha. Sorta kidding!” I think most lawyers have a pretty good sense of humor. But I’ve never been a fan of marketing or advertising campaigns that directly demean your competitors. Even if it’s couched…
