Chinese edition of “The Ultimate Law Firm Associate’s Marketing Checklist” My popular book “The Ultimate Law Firm Associate’s Marketing Checklist” book was translated into Mandarin by Economic Science Press (China Finance & Economy Media Group), a prominent Chinese government education-publishing…
What’s the MOST-important info to add to your marketing? We all notice effective marketing. It commands your attention and makes it impossible to miss. We don’t even notice that we’ve noticed; we just subconsciously read or remember it. As a branding consultant, I…
Offering Joint Networking Training to Your Firm AND Clients A friend asked how she could encourage her firm to market more closely and effectively with their financial-institution clients. My favorite way is offering joint marketing training. Banks like giving their…
Why your law firm’s blog probably sucks. Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. Here’s why. I responded to a question on an…
The law firm race to get “Big” is a race to the middle. So much consolidation has already occurred that in many markets the only remaining standalone law firms are either: (1) fiercely independent, or (2) mediocre. That is, in…
Announcing Ross Fishman’s New Law Firm Marketing and Branding book! “We’re smart. We’re old. And we’re the best at everything.” [The World’s First No-BS Guide to Legal Marketing and Branding.] Does it drive you crazy that big-firm lawyers can charge…
This is how to handle the death of a lawyer or employee. Obituaries are difficult. I think the true character of a law or accounting firm can be judged by how it responds to the death of its people. A…
White Castle Sliders and Law Firm Tag Lines. One of history’s most-common law firm tag lines is “Committed to Quality” or its general equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I…
Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name….
Top 10 Rules to Marketing a Law Firm Merger or Branch Office (Part I). Imagine it’s fraternity rush and you’re a hot prospect. You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you…
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