It’s time to move on. To look forward. Many firms need to stop looking backwards at their Proud Traditions or long-dead founders’ historic accomplishments. No client has ever said, “Oh, if I could only find a firm that’s been in…
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Redesigning a logo with fewer names can be difficult. Below are two logos – before and after the redesign, obviously. Note, they’re exactly the same width. Which one stands out? Which one are you more likely to notice and remember? . It’s obviously the right…
“I have a LinkedIn. But I don’t know where it is.” – Actual quote from a law firm senior partner. I hear variations of this comment every week. Many lawyers struggle with social media; they’re always asking me about it,…
Shell Oil. Target Stores. Apple Computers. Camel Cigarettes. These successful companies all selected their names carefully, recognizing that a great name makes their marketing easier. You can immediately envision their strong iconic logos. The simple name works in many languages. That’s good…
Litigation specialty: defending the police Steve Borkan from Borkan & Scahill is a serious trial lawyer, often representing insurance companies in large, complex cases. He’s also developed a particular niche specialty defending the City of Chicago and police officers in civil…
Use your brand and website to tell your firm’s unique story. On the surface, all six litigation boutiques seemed relatively similar—dynamic firms led by tough, trial-oriented fighters. But each was much more than that. Each firm’s brand needed to showcase its…
How do you brand a region’s largest law firm? We worked with Idaho’s largest law firm, Boise-based Hawley Troxell, an impressive and creative group of lawyers, the biggest firm in Idaho. When you’re the biggest firm in town, you get…
How can smaller law firms market themselves? We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible. All true. But what if…
Let’s look at intellectual property (TM) cases for law firm brands, names, taglines, and phone numbers In the late 1980s, when most commercial law firms considered marketing to be either unprofessional or unethical, Joe Flom saw the opportunity to develop…
Your law firm’s use-it-or-lose-it marketing budget Professional firm marketing budgets are like The Pentagon’s defense budget — every year you get a budget which you must spend down to zero or you lose those dollars entirely at the end of…
