The Latest: Blog

What’s the story with the Construction Lawyers Society of America (CLSA)?

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So what’s the Construction Lawyers Society of America (CLSA)? There’s been quite a bit of conversation (and some confusion) regarding the CLSA. This is a new honorary association of top construction lawyers. The invitations to leading lawyers across the US and around the world went out a little while ago. As is often the case, the Read more >>

Every executive committee member should read this book.

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Every law firm management committee member needs to read this book. The legal world has changed. The Recession changed us and, unlike previous recessions, the profession that returned was not the latest version of the status quo. We’re in the middle of historic change, the confluence of turmoil and technology, of demand and demographics.  Tomorrow’s Read more >>

Helping Law Students Build Their Most-Successful Careers.

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Helping Law Students Build a More-Successful Careers. I had the best time last week, standing on stage in Tull Auditorium at my alma mater, Emory Law School and presenting an hour-long speech to the shiny new first-year law students at the 7th annual Bass Career Summit.  I don’t think many of my old law school professors Read more >>

URGENT: Eclipse-related PR opportunity!

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URGENT: Solar Eclipse-related PR tip! I recently wrote about how to get a feature story about your firm by connecting it to the Comey Hearings. Monday’s solar eclipse offers an even better opportunity to create a photo op that is practically guaranteed to showcase your firm as a friendly, collegial workplace. We’ve all seen the Read more >>

Ross selected as a 2017 LawDragon “Leading Legal Strategist”

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Ross Fishman selected as a 2017 LawDragon “Leading Legal Strategist” Fishman Marketing is delighted to announce that Ross Fishman was selected as one of the 2017 LawDragon 100 “Leading Legal Consultants and Strategists.” Ross was honored as one of just 6 consultants and strategists worldwide in the “Marketing” category. The Lawdragon 100 Leading Legal Consultants & Read more >>

Conducting law marketing training in Tel Aviv.

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Conducting law marketing training in Tel Aviv, Israel. Last week, I had the honor and privilege to speak in Tel Aviv on marketing and networking to the partners at Israel’s largest firm, Herzog, Fox & Ne’eman.  HFN is a terrific full-service law firm and they have a beautiful conference space. Thank you very much, shalom Read more >>

Offering Joint Networking Training to Your Firm AND Clients

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Offering Joint Networking Training to Your Firm AND Clients A friend asked how she could encourage her firm to market more closely and effectively with their financial-institution clients. My favorite way is offering joint marketing training. Banks like giving their young professionals professional-development training, and many banks, particularly the smaller ones, don’t have the budget, Read more >>

Why your law firm’s blog probably sucks.

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Why your law firm’s blog probably sucks. Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was struggling to re-launch a blog “to promote Read more >>

Does your website company have a Capt. Kirk?

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There are four critical steps to overhauling your website: Strategy and messaging Design Coding Maintenance That is,  first conceive the brand message. That’s the winning strategy, the competitive advantage that can lead to increased revenue and profitability. That’s what turns a new website into a weapon, rather than an online brochure. Then turn that message and the supporting visuals into Read more >>

The law firm race to get “Big” is a race to the middle.

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The law firm race to get “Big” is a race to the middle.  So much consolidation has already occurred that in many markets the only remaining standalone law firms are either: (1) fiercely independent, or (2) mediocre. That is, in larger cities the leading smaller firms were acquired many years ago, in the first round. This Read more >>