The Latest: Blog

Meritas Angola member

Marketing an International Law Firm Network

Marketing an International Law Firm Network As I’ve previously mentioned, I’m a big fan of international law and accounting firm networks. I’ve seen first-hand the value they offer to their members, including generating both in-bound and out-bound referrals. But it doesn’t happen automatically; it takes work to maximize the number of valuable intra-network referrals. I Read more >>

Stein AIS Marketing Manatee Ad full page

AD: “Your CMO is stupid. So hire us.”

“Your CMO is stupid. So hire us.” OK, that’s not precisely verbatim, but that’s what this ad seems to be saying. Wow. Here’s an ad for a B2B marketing company that’s been running lately in Chief Executive magazine: How in the world can you develop a successful working relationship with the CMO and in-house marketers after Read more >>

holiday card snowy cliche7

RANT: Why your Law / Accounting Firm’s Holiday Cards will Probably Stink.

Why your Law or Accounting Firm’s Holiday Cards will Probably Stink. I get asked often whether holiday cards are effective. The answer? I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and prospects all at once.  Of course, Read more >>

Law firm tag lines and slogans

Need a law firm tag line? Try one of these.

Need a law firm tag line? Try one of these.  Describe your entire firm in just a few words.  No generalities that apply to every other firm like “Our Business is Business,” or “When Success Matters.”  No three one-word alliterative sentences, like “Excellence. Expertise. Energetic.”  We’re talking about mini masterpieces like “Avis. We try harder.”  Read more >>

So Long, Sanders  Squire's Founding Partner Tossed in Tie-Up   The American Lawyer

Squire Patton Boggs – where’s the website?

Squire Patton Boggs – where’s the website? There’s been some discussion lately regarding the impressive mega-merger between Squire Sanders and Patton Boggs, and the delay in getting a new combined website online. (See e.g. John Byrne’s post in “The Byrne Blog.”)  Fishman Marketing develops regularly websites for law firms and we know that they can be quite Read more >>

Balch BEST Super Leading Cigar Bulldog

The Absolute Best “Super Lawyer” Ad Design

The Absolute Best “Super Lawyer” Ad Design A few years ago, Balch & Bingham had many of its attorneys selected for a particular “Best Lawyers”-type local publication, and the firm had bought an ad to support them.  But the firm’s terrific Marketing Director Nora Chandler didn’t want to do the typical self-congratulatory type of ad that all the other Read more >>

NYC New York lawyers are poor 1911

“Lawyers are Poor [and] unable to make… a bare living.”

“Lawyers are Poor [and] Unable to make… a bare living.” In 1911, NY Lawyers Didn’t Have Enough Business. “Hard times have beset many lawyers in Manhattan and the Bronx.” Subtitled “Too Many in New York for the Amount of Business,” an article from a 1911 newspaper, discussed that in New York there wasn’t enough business Read more >>

Ross speaking at LMA Philly2

Should we offer our lawyers marketing training? YES!

Should we offer our lawyers marketing training? Yes. Marketing education is critical in today’s economy. Most marketers and marketing committee members routinely attend high-quality marketing programs. It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort of marketing education.  In today’s challenging economy, it’s Read more >>

CAR magnetic sticker Prepaid Legal Business card 2

I’ve never seen business cards distributed like THIS before.

I’ve never seen business cards distributed like THIS before. I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services. Mildly interesting from a marketing perspective, it was a nice little movable billboard, and possibly a way to get a nice Read more >>

Dressler Peters website home page aircraft recovery

The MOST-Important Question to Ask Before Updating Your Website is…

The MOST-Important Question to Ask Before Updating Your Website is… I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer.  As expected, the questions focused on Design issues like font and layout, or Technical issues like platform and hosting, or current topics like social media or responsive design. Read more >>