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In Marketing, when you have the facts, USE them.

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In Marketing, when you have the facts, USE them. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company lawsuits. They’re a dynamic, effective trial law firm.  Founder Bill Howard’s astonishing trial record is Read more >>

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Two Similar Ads: Law Firm vs. Coffee Maker.

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Is imitation “the sincerest form of flattery?” “There are no new ideas.…” I get that. But I did a double-take after seeing this ad in Wired magazine’s November 2015 issue. We developed this same idea a couple years ago for the largest Idaho-based law firm, Boise’s Hawley Troxell. Our “Large, but agile.” message was that Hawley Read more >>

Engelman Berger Are You My Mother Cover Holiday Cover

A VERY unique holiday card: ‘Are You My Lawyer?’

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Holiday Card: “Are You My Lawyer?” We all remember the childhood classic “Are You My Mother?” by P.D. Eastman (1960). Well I received an interesting parody of it, “Are You My Lawyer?” by “E.B. Funny.”  It was created as a holiday card by Phoenix’s 11-lawyer Engelman Berger,  They’re a pretty creative bunch and have done some memorable marketing over the Read more >>

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Two Clever Law Firm Holiday Cards

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Two Clever Law Firm Holiday Cards We’re not doing a big Best-Of competition for lawyer holiday cards this year.  But two of my early favorite legal photo cards so far have been: 1.  The Gerson Law Firm, with their Star Wars: The Force Awakens-themed card showing a Lego Santa standing in line with the Storm Troopers. Read more >>

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“The Cubs Win the World Series!” An old law firm ad.

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Life isn’t easy when you grow up as a Cubs fan. I had my little 9-year-old heart broken in 1969, and things haven’t improved much in the 45 years since then. Anyway, back in 2007, Fishman Marketing represented a terrific St Louis law firm that offered its clients a remarkable Client Service Guarantee.  We created a new Read more >>

CBA Wolf Fund What IS this ad

What the Hell is This Ad Selling?

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What the Hell is This Ad Selling? Today’s winner of the latest “What the Hell are They Selling???” award is THIS ad I found for “The Moses, Bertha & Albert H. Wolf Fund” First, let’s discuss some things that make an advertisement effective: An effective ad presumes that readers do not know the company or what it does (unless Read more >>

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Client – ‘I don’t believe in hammers.’

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“I don’t believe in hammers.” Client – “I don’t read marketing.”   Uh, yeah, you do. And I’ll prove it.  Let’s start here. What is this bottle? Do you know what product it’s marketing? Perhaps the name of the company? Of course you do, it’s Absolut vodka. How about this shape?  There’s no label on Read more >>

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Cross Selling Sucks. Here Are 18 Reasons Why. (Part 2)

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“Cross-Selling Sucks.”  Here Are 18 Reasons Why. (Part 2) This is the second part of a two-part post describing why Cross Selling (or “cross-marketing,” or “cross-servicing”) is much more difficult than most professional-services firms believe. (Read Part 1 here.) Below are additional reasons that this effort is less likely to be successful in practice than it Read more >>

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Cross-Selling Sucks. Here Are 18 Reasons Why. (Part 1)

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“Cross-Selling Sucks.”  Here Are 18 Reasons Why. (Part 1) Q: My law firm can’t cross-sell. What are we doing wrong? A: It’s not just you, it’s most firms. In fact, most law, accounting, and other professional-services firms struggle with selling different practice areas to existing clients. The problem is that everyone thinks that everyone’s doing it better Read more >>

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Unique conference giveaway. I bet you don’t have one of these.

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Unique conference giveaway.  I was speaking at the Lex Mundi annual conference in New Orleans recently on the topic of how to increase the referrals within an international law firm network. The program was hosted by the Jones Walker law firm.  The firm’s experienced Chief Marketing Officer (CMO), Kim Perret, had a clever conference gift for the attendees — Read more >>