The Latest: Blog

TODAY is the best time ever to market your firm.


Right NOW could be the best time ever to market your firm.  We may not see another opportunity like this for a generation. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors spending money vying for attention. Not today. Firms are doing much less image-building than they do Read more >>

Kwadwo Ntrakwah Ghana lawyer

Ntrakwah & Co. Lawyers – Doing Business in Ghana


Ntrakwah & Co. Lawyers – Doing Business in Ghana Founded by Felix Ntrakwah, one of Ghana’s most-respected lawyers, Ntrakwah & Co. is known as Ghana’s finest business and commercial law firm. Partner Kwadwo (“Kojo”) Ntrakwah was interviewed recently by The Law Society regarding the unique challenges and opportunities of doing business in Ghana. It’s a Read more >>

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A Recession-Era Marketing Committee Conversation


A Sadly Common Marketing Conversation: Fortunately, most of the legal profession seems to have weathered the recession. There were some notable flops and failures, but things have clearly been picking back up. We’re getting aggressive again, and firms are spending more money polishing their brands, developing new websites, rebuilding their infrastructure, and hiring people. I Read more >>

LPM Ross Fishman 20th anniversary article

A tongue-in-cheek recollection of LMA’s first 20 years.


A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment. Click here for the LMA video detailing some of its many accomplishments.  Ten years ago, I wrote a cover story for the ABA’s Law Practice Management magazine detailing my recollections of  the first 20 years Read more >>

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Here’s what can happen when everyone uses the same differentiator…


Here’s what happens when everyone uses the same differentiator… One branding challenge law firms have is that they tend to say the same thing. And when that many lookalike competitors convey the same message, it can be hard to stand out.   And, of course, it’s not just law firms. Below is an unfortunate example of this in Read more >>

Ad CPA accountant Bend over grab ankles 2 GREAT

(Mildly NSFW) In honor of Tax Day: “Bend over and grab your ankles.”


In honor of Tax Day: “Bend over and grab your ankles.” As Tax Day looms, here’s one of my favorite old accounting firm print ads. We didn’t develop this one, but I have used it many times in marketing, branding, and differentiation presentations to law firms and CPA firms as a good example of (a) Read more >>

Who's Who / Who Cares Who's Who

Should we be in “Who’s Who” publications?


Q: Our lawyers have been invited to be part of both Best Lawyers and Who’s Who. Are those good? Should we participate? A: “Best Lawyers” is credible and, in my experience, the people who are selected belong there. Pick a practice area in your city where you know the names of the major players and I think Read more >>

Ross school photo

“When you know you’re right, stick to your guns.”


When you know you’re right, stick to your guns. I learned a valuable lesson when I was 8 years old. I was in Miss Eck’s third-grade class at Ravinia School in Highland Park, IL. Nancy Eck was a young, energetic, creative teacher – her class was fun and she inspired us to learn. We were studying tornadoes in Read more >>

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Marketing an International Law Firm Network (Post 3 of 3)


  [This is the third and final segment of a three-part blog post regarding how to market an international law or accounting firm network. The first post discussed how (a) the firms’ member contacts can market themselves within the network, and (b) the member firms can get better known within the network. The second post discussed how Read more >>

Ernesto Corbero Three Lawyers and a Judge SHOE

Why must I sculpt a WOMAN lawyer?


“You were supposed to make one of the lawyers a girl!” I like Catalan sculptor Xavier Corbero. I like his abstract style and the shape and scale of his pieces. One of them sits in the lobby of a beautiful Chicago office building, 77 W. Wacker Drive, which rents to many prominent law firms like Dechert, Jones Read more >>