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City Slickers Jack Palance One Thing

“City Slickers” and Law Firm Differentiation.

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“City Slickers” and Law Firm Differentiation. In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to Mitch Robbins (Billy Crystal), during his cattle-driving vacation: Jack Palance: “Do you know what the Read more >>

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The Single MOST-Important Business Card Tip.

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Here’s how to easily fix one of the worst networking mistakes.  Take 200 business cards out of your desk drawer, bring them home, and scatter them around your life. Distribute them everywhere you may later find you need them.  More detail on this is below. But first some background: I speak at 25+ legal or marketing Read more >>

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Howard Law Group featured in The Legal Intelligencer

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Howard Law Group featured in Legal Intelligencer We’re pretty proud of the Howard Law Group website.  It’s simple, bold, and well branded, nicely capturing the sizable strength and skill of Bill and Jean Howard’s national litigation practice. It’s also nice when others notice. Our good friend, Stacy West Clark, of Stacy Clark Marketing is one of the Read more >>

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Smiling Lawyers on Your Home Page

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The “Smiling Lawyers” Website Home Page Trap Smiling lawyers – the latest boring website cliché. For 25 years, I’ve been railing against the obvious, literal visual “Law” clichés — the gavels, globes, columns, skylines, buildings, handshakes, blurry lawyers running, silhouettes by windows, and many others (watch the painful video here). The most prevalent home page Read more >>

Ross Fishman Speaker intro

New Retreat, CLE, and Marketing-Training Video

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New Retreat, CLE, and Marketing-Training Video I’m delighted to (finally) have a demo video  (click here) showcasing my law firm keynote, firm retreat, and marketing-training presentations.  I’ve been filming most of my speeches lately because many in-house marketers, administrators, professional-development experts, and other conference organizers had begun asking to see some film of me in action before hiring Read more >>

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Free Sample of our NEW ‘Associate Marketing Checklist by Year of Practice’

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Major Update to our Most-Popular Marketing Checklist We’re putting the final touches on a dramatically expanded version of our popular “Associate Marketing Checklist by Year of Practice.”  It includes narrative explanations, links to instructional videos, and new material covering social media activities like LinkedIn, Twitter, and other tools.  It will launch as a 50-page ebook. Testimonials Wanted: Read more >>

Vanity Directories - selling ego to lawyers

How to Decline ‘Who’s Who’ and Vanity Directories

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How to Decline “Who’s Who” and Other Vanity Directories [At the bottom is a template memo you may circulate within your firm to explain to your lawyers why you will not be buying an ad in a vanity directory.]  Introduction I’ve written extensively about “Vanity Directories” like Who’s Who and other debatable, spurious, or pay-to-play “honors” that resemble Read more >>

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Branding FIVE Litigation Firms: 5 Law Firm Case Studies

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We recently launched five Litigation websites. On the surface, the five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented killers who routinely give opposing counsel the fight of their lives.  But they were each much more than that.  Each firm’s brand needed to showcase its unique style, approach, personality, and differentiation. More than just Read more >>

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Ladle Rat Rotten Hut (“Little Red Riding Hood”)

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Ladle Rat Rotten Hut (“Little Red Riding Hood”) “Lorem ipsum dolor” is so mundane. Marketers know that when showing clients a new advertisement, website, brochure, newsletter, or other layout, you “greek” in some gibberish that looks like words, but it really isn’t.  It helps keep clients from getting bogged down in the details of the content (“Hey, you missed a comma!”), so Read more >>

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THIS is What a Real Commitment to Diversity Looks Like.

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A Law Firm Committed to Diversity. Most lawyers recognize the importance of Diversity. Strict homogeneity can lead to an equally homogenous approach or outlook.  When applied to client representations, creativity can be stifled. Innovative solutions can be overlooked. But we also know that in real life, Diversity can be hard. Firms know it’s important, but often struggle to Read more >>