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The 30 Best Law Firm Tag Lines Ever. (2 of 3)


The 30 Best Law Firm Tag Lines Ever.      (Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. Safe or boring blurbs like “Clients Matter” or “Since 1979″ aren’t noticed or remembered; Read more >>


No, we haven’t been hacked. These are real lawyer photos.


The OTHER craziest law firm biography photo I’ve ever seen… Evidently, we’ve come a long way, baby, in law firm website strategy and attorney photography. I designed my first website in 1995, as Marketing Partner of Ungaretti & Harris.  Needless to say, the Internet was very different back then. In the early years of law firm websites, Read more >>

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The Craziest Lawyer Website Photo I’ve Ever Seen


The Craziest Lawyer Head Shot I’ve Ever Seen. Some marketing topics are complex and require a lengthy discussion.  Other times, res ipsa loquitur (“the thing speaks for itself”) applies. We think today’s discussion of lawyer website biography photos might be one of those. In the early-2000s, lawyer website photos were stiff and formal.  Suits, ties, and Read more >>

Ross Fishman Cliches speech

VIDEO: Top 10 Law Firm Website Cliches to Avoid at All Costs!


VIDEO: Top 10 Law Firm Website Marketing Cliches to Avoid at All Costs! Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and -unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing materials. Law firms tend to say the same thing – “Our firm is Read more >>

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Wildman law firm – sorry to see you go.


Wildman law firm – sorry to see you go. According to reports, tomorrow, January 10, the latest mega-merger will be official — Locke Lord merging with Edwards Wildman Palmer to form 1000-lawyer Locke Lord Edwards. That’s a pretty good name, actually, which I believe the marketplace will quickly choose to abbreviate back to simply “Locke Lord.”  I’ve Read more >>

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‘Is this the worst law firm holiday e-card ever?’


“Is this the worst law firm holiday e-card ever?” That’s the question posed to me by a friend who’d received it today from an international law firm. I’ve often said how risky I think it is to mix business with a religious holiday card. I tell our clients not to even insert a business card inside Read more >>

Pessin Katz Obituary Ribbon Logo

The Best Law Firm Obituary Logo


The Best Law Firm Obituary Logo If you’re in law firm marketing long enough, at some point you’re going to have to confront the unfortunate reality of the sad passing of one of your people. Regardless of the individual’s title, whether senior partner or secretary, a firm is measured by how responsibly and sensitively it Read more >>

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Wolf Greenfield’s Awesome IP Law Holiday Card


Wolf Greenfield’s Awesome Intellectual Property Law Firm Holiday Card There are a handful of law firm holiday cards I always look forward to, the ones that truly go the extra mile.  IP firm Wolf Greenfield is on that list. They always find a creative way to connect their cards to their IP practice, and this Read more >>

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Literally the season’s BEST law firm holiday card.


Today I received literally the season’s BEST law firm holiday card. It’s a nice simple e-card that gently supports the firm’s brand.  A number of years ago we worked with the wonderful Maggie Watkins, then CMO of 200-lawyer Best Best & Krieger to develop a new brand and website. We’d joked that she was literally working at the Read more >>

Bryant Miller Olive 2014 Holiday card THUMB

Connecting your law firm holiday card to your brand message.


Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work.  Back around 2006, they were moving into new geographic markets and needed to build name recognition and Read more >>