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Blakes Canadian wool hats ACC

The Best ACC Conference Giveaways. Part One.

The Best ACC Conference Giveaways. Part One. I was speaking at a Meritas conference a little while ago, which was timed to coincide with the Association of Corporate Counsel (ACC) annual conference.  We’d designed Meritas’s new booth, so we went to see it in action. Here’s the backdrop: I like to wander Exhibit Halls to Read more >>

McGraw Hill ad How Marketing Works

‘If clients hire lawyers, why market The Firm?’

“If clients hire lawyers, why market The Firm?” We get this question a lot. It’s a completely legitimate and understandable question. And the old McGraw-Hill ad pasted below answers it beautifully. The ad is aimed at print advertising specifically, but it applies equally to other awareness-enhancing marketing tools like websites, social media, etc. This ad Read more >>

Kathy Morris

Don’t miss our ABA marketing webinar on Friday at 12:00 CST

Sign up for this ABA webinar on Friday at 12:00 noon CST! Moderated by the terrific Kathy Morris, I’m co-presenting a marketing webinar with the verbally formidable Julie Eichorn.  Just 45 fast-paced minutes, we’re going to pack a lot of content into a very short amount of time. Click HERE to register. CareerAdvice Live! is a free monthly webinar series that Read more >>

gass

BAD PRECEDENT: Lawyer censured for buying Google keywords for other law firms

 ABA Journal – “Lawyer censured for buying keywords for other lawyers and law firms.” I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent.  I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon & Dunphy on this very issue (although the lawsuit was filed under a Wisconsin state “invasion Read more >>

jamesPatterson

James Patterson on Marketing – “Hit them with a cream pie, then say something smart.”

James Patterson on Marketing – “Hit them with a cream pie, then say something smart.” James Patterson is the world’s highest-paid author, and one of the most prolific.  But he got his start in the advertising world.  Brian Williams called him “A latter-day Don Draper who rose all the way to the top of mega-agency J. Read more >>

Friends logo two line

If the “Friends” logo were a law firm….

If the “Friends” logo were a law firm…. Remember “Friends?” We all loved that show.  It was one of the top TV shows from 1994-2004 (now in syndication).  The production company was “Bright Kauffman Crane productions,” and their logo had a colorful, slightly offbeat feel to it. The letters were askew, the horizontal lines weren’t Read more >>

EyeTrack_VisualAttentionLevel_Hats

Our Vedder Price work featured in a new UK Interface Design book.

Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An Introduction to Visual Communication in UI Design” available on Amazon. The book discusses how to Read more >>

Blog Luge

How can you (safely) shorten a law firm’s name?

How can you (safely) shorten a law firm’s name? Below are two logos – before and after the redesign, obviously.  Note, they’re exactly the same width.  Which one stands out?  Which one are you more likely to notice and remember? . It’s obviously the right decision, there is no scenario where the top version is a “better” or more effective Read more >>

LMA holiday card 2013 signatures

So? What do you think of TODAY’S holiday cards?

So? What do you think of today’s holiday cards? I’ve been railing about holiday card do’s and don’ts for over 20 years (click here for more detail).   Sometimes I think the word is getting out.  Other times I just sigh.  Usually I rant about the cover, the branding page, which is what sets the Read more >>

Colors look different on different Televisions

THIS is how I explain Color to lawyers:

This is how I explain Color to lawyers: When we show or send a client a draft print advertisement, or new law firm logo, or creative law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or green or whatever).  This can be from a lawyer who previously saw and Read more >>