How do you brand a region’s largest law firm? We worked with Idaho’s largest law firm, Boise-based Hawley Troxell, an impressive and creative group of lawyers, the biggest firm in Idaho. When you’re the biggest firm in town, you get…
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Hollow puffery is easy. Marketing with evidence is effective. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company…
How can smaller law firms market themselves? We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible. All true. But what if…
Book Review: “[This] will greatly enhance your ability to compete in today’s tight, demanding market.” Our 200-page, full-color strategy, branding, and website book was published and the editor of the prestigious Of Counsel magazine wrote a really wonderful two-page review….
Let’s look at intellectual property (TM) cases for law firm brands, names, taglines, and phone numbers In the late 1980s, when most commercial law firms considered marketing to be either unprofessional or unethical, Joe Flom saw the opportunity to develop…
Recruiting is just Marketing with a different audience. Recruiting is the legal profession’s hottest topic today and, if you think of it, recruiting is marketing―with a different target audience. Firms can achieve far better lateral-hiring results using strategic and creative…
Tag lines are hard. Really hard. They’re a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorite tag…
Slogans/Tag lines are 5-word novels. (2021 update. Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about…
Tag lines are trickier than you might expect. (First of 3 posts) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s…
Your firm’s best marketing investment could be a CBO. [This is the second half of a blog post arguing that law firms that want to charge higher rates, enhance their business development, and improve their lateral hiring should hire a…
