What’s the MOST-important info to add to your marketing? We all notice effective marketing. It commands your attention and makes it impossible to miss. We don’t even notice that we’ve noticed; we just subconsciously read or remember it. As a branding consultant, I…
A great logo is extraordinarily difficult to design. A logo is fundamentally a tiny piece of art. Simultaneously beautiful and persuasive, logos (sometimes called “brands”) can convey a sense of strength or creativity. They can reinforce a firm’s name or…
Above the Law, one of our favorite legal publications recently wrote: “There Are A Whole Lot Of Terrible Law Firm Websites. “Some of the worst (and best) law firm websites.” “A lot of the stock imagery we employ here at Above…
How do you market an insurance-litigation firm? Galloway, Johnson, Tompkins, Burr & Smith is a 110-lawyer, 11-office New Orleans-based insurance-litigation firm. They’re one of the Gulf Coast’s leading insurance firms ― tough, skilled, service-oriented lawyers with great trial skills. They…
“Happy Halloween!” from Your Romanian Law Firm Speaking to 50 lawyers from 40 countries at the Legal Network International (LNI) conference last week, I suggested that law firms from smaller jurisdictions could build their brands and seek referrals by connecting…
There are four critical steps to overhauling your website: Strategy and messaging Design Coding Maintenance That is, first conceive the brand message. That’s the winning strategy, the competitive advantage that can lead to increased revenue and profitability. That’s what turns a new website…
The law firm race to get “Big” is a race to the middle. So much consolidation has already occurred that in many markets the only remaining standalone law firms are either: (1) fiercely independent, or (2) mediocre. That is, in…
“Brand” your firm at your favorite law schools for just $3.00. Q: How can our firm improve our recruiting results with our target law students? A: Increase your firm’s visibility and name recognition on campus. The evidence is clear — law firms with…
Best Marketing Partner Comment Ever. #2 We were working on re-branding a firm, soup to nuts, including a new logo, stationery, print advertising campaign, website, direct mail, etc. but the lawyers were having some difficulty agreeing on the final color. The Marketing…
Announcing Ross Fishman’s New Law Firm Marketing and Branding book! “We’re smart. We’re old. And we’re the best at everything.” [The World’s First No-BS Guide to Legal Marketing and Branding.] Does it drive you crazy that big-firm lawyers can charge…
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