Drinker Biddle is one of the nation’s top full-service law firms, with 650 lawyers in 11 offices nationwide. The product of a decade-long series of strategic mergers, the firm had built particular expertise in health care. To help validate their market leadership, the practice leaders determined to develop an industry-specific marketing and branding initiative.
The firm has 14 distinct practice areas that each had significant health care clients and expertise.
But as typically happens in larger firms, particularly those that have grown rapidly through mergers, the lawyers in different practice areas and offices were not working together as well as they might have liked. Rob McCann, one of the nation’s leading Health Care Antitrust lawyers, saw the opportunity to showcase all of the firm’s health care expertise under one umbrella, and help them work more closely together.
Rob conceived a strategic initiative to increase the flow of internal communication among the various health care-related practices, which would turn up new cross-selling opportunities and the chance to better serve their mutual clients.