Above the Law, one of our favorite legal publications recently wrote: “There Are A Whole Lot Of Terrible Law Firm Websites. “Some of the worst (and best) law firm websites.” “A lot of the stock imagery we employ here at Above…
This may be the worst lawyer biography ever written. Below is the first paragraph of the biography of a well-known banking attorney at a national law firm. Please read it carefully. Point to the exact word if you find yourself skimming…
Practical Tips for an Attractive Lawyer Headshot Website updates are the ideal time to evaluate whether the firm’s current headshots still convey the firm’s message appropriately. (First a few paragraphs of theory and branding strategy, then I’ve pasted a helpful…
How do you market an insurance-litigation firm? Galloway, Johnson, Tompkins, Burr & Smith is a 110-lawyer, 11-office New Orleans-based insurance-litigation firm. They’re one of the Gulf Coast’s leading insurance firms ― tough, skilled, service-oriented lawyers with great trial skills. They…
Why your law firm’s blog probably sucks. Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. Here’s why. I responded to a question on an…
There are four critical steps to overhauling your website: Strategy and messaging Design Coding Maintenance That is, first conceive the brand message. That’s the winning strategy, the competitive advantage that can lead to increased revenue and profitability. That’s what turns a new website…
Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name….
Ross’s Top 10 Law Firm Domain Name Mistakes (Part I) What’s Your Law Firm’s Domain Name? YourName.com Back in the mid-90s, we were just starting to develop the first law firm websites. As Marketing Partner of Ungaretti & Harris in the…
Our Biggest Marketing Flop. Marketers like to argue which works better, Marketing or Sales. [2017 update] It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the answer is “both.” They’re…
Screw you, our lawyers don’t work weekends. I think I found the nation’s least service oriented law firm. Over the years, we’ve done a lot of marketing and branding work with law, accounting, and other professional-services firms that wanted to use…
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