“The same odds as winning the lottery twice while being struck by lightning and bitten by a shark.” It was the craziest thing. I was doing a bit of quick research on best practices for writing congratulatory ads — those…
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Today’s 10 Most Important Law Firm Retreat and Marketing Training Topics Firm retreats are cyclical. When times are good and money’s flowing, firms spend heavily to get together, renew relationships, and refresh their culture with educational and social events. COVID…
ChatGPT4 and Generative AI are today’s hottest firm retreat topics. I’ve been presenting on generative artificial intelligence (AI) for almost a decade now, predicting its powerful effect on the legal, accounting, and medical professions. But ChatGPT4 has become a total game-changer….
A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of 10 associate marketing and business development programs that provide lawyers with a comprehensive education…
In your state, can a lawyer claim to “specialize”? Marketing is an essential aspect of any law firm’s operations. Lawyers need to adhere to strict ethical guidelines regarding the marketing of their services. Rule 7.4 of the ABA Model Rules…
Social media makes trial publicity so easy. Be careful. Public relations professionals play a crucial role in publicizing their law firm clients’ trials, but they must also be mindful of the ethical considerations involved. Publicists have a responsibility to balance…
It’s a minefield. Let’s be careful out there. As legal marketing continues to evolve, it’s important for legal marketers to be aware of the ethical considerations involved in promoting law firms and legal services. Failure to abide by the ABA…
Law schools rarely teach students legal-marketing ethics rules. As legal professionals, lawyers are held to a high standard of ethics when it comes to marketing their services. The American Bar Association (ABA) Model Rules of Professional Conduct outline the ethical…
Lawyers can be intimidating to laypeople. Lawyers are bound by ethical guidelines when it comes to marketing their legal services. Rule 7.3 of the ABA Model Rules of Professional Conduct regulates the solicitation of clients through advertising and marketing. Violating…
This webinar has received 5-star reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross will share 20+…
