Tom Cruise doesn’t stop in the middle of a movie to poll the audience. Good material that’s well presented doesn’t need gimmicks to keep attendees from leaving. If they need to keep viewers paying attention with surveys or other artificial…
An 8-Part, One-Year Law Firm Associate Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of eight associate-marketing programs that provide a comprehensive marketing and business-development education…
So what’s the Construction Lawyers Society of America (CLSA)? There’s been quite a bit of conversation (and some confusion) regarding the CLSA. This is a new honorary association of top construction lawyers. The invitations to leading lawyers across the US and…
Offering Joint Networking Training to Your Firm AND Clients A friend asked how she could encourage her firm to market more closely and effectively with their financial-institution clients. My favorite way is offering joint marketing training. Banks like giving their…
Announcing Ross Fishman’s New Law Firm Marketing and Branding book! “We’re smart. We’re old. And we’re the best at everything.” [The World’s First No-BS Guide to Legal Marketing and Branding.] Does it drive you crazy that big-firm lawyers can charge…
Trust your sushi chef – and your marketers. [2017 update] I was in beautiful Vancouver, BC speaking to the Managing Partners’ Dinner of the BC Legal Management Association. After the program, one of the managing partners came up to…
Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be…
Here’s how to easily fix one of the worst networking mistakes. Take 200 business cards out of your desk drawer, bring them home, and scatter them around your life. Distribute them everywhere you may later find you need them. More detail…
New Retreat, CLE, and Marketing-Training Video I’m delighted to (finally) have a demo video (click here) showcasing my law firm keynote, firm retreat, and marketing-training presentations. I’ve been filming most of my speeches lately because many in-house marketers, administrators, professional-development experts,…
Major Update to our Most-Popular Marketing Checklist We’re putting the final touches on a dramatically expanded version of our popular “Associate Marketing Checklist by Year of Practice.” It includes narrative explanations, links to instructional videos, and new material covering social media…
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