Category

Litigation

Marketing and Biz Dev Training for Litigators

By | Law firm marketing, Litigation, Marketing Training and Firm Retreats, Strategy, Uncategorized | No Comments

Marketing and Biz Dev Training for Litigators A marketer asked whether litigators require unique marketing and client-development training. She’d been hearing from the litigators that they felt the nature of a litigation practice is somehow different, that it requires special techniques and training. They…

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BAD PRECEDENT: Lawyer censured for buying Google keywords for other law firms

By | Advertisements, Branding, Ethics and CLE programs, Law firm marketing, Litigation, Strategy, Websites | No Comments

 ABA Journal – “Lawyer censured for buying keywords for other lawyers and law firms.” I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent.  I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon &…

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