Tag lines are trickier than you might expect. (First of 3 posts) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s…
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Above the Law, one of our favorite legal publications recently wrote: “There Are A Whole Lot Of Terrible Law Firm Websites. “Some of the worst (and best) law firm websites.” “A lot of the stock imagery we employ here at Above…
“Have Yourself an Unindicted Christmas” Law Firm Holiday Card I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice…
Follow the YelLAW Brick Road. I know, that was lame. Every year I look forward to the Proctor Heyman holiday e-card. A small litigation powerhouse, the firm has the unique ability to create memorable, occasionally over-the-top holiday cards every year….
Life isn’t easy when you grow up as a Cubs fan. I had my little 9-year-old heart broken in 1969, and things haven’t improved much in the 45 years since then. Anyway, back in 2007, Fishman Marketing represented a terrific St…
“You were supposed to make one of the lawyers a woman!” I like Catalan sculptor Xavier Corbero. I like his abstract style and the shape and scale of his pieces. One of them sits in the lobby of a beautiful Chicago office…
(Blog post 3 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of…
This is quite a headshot. Some marketing topics are complex and require a lengthy discussion. Other times, res ipsa loquitur (“the thing speaks for itself”) applies. We think today’s discussion of lawyer website biography photos might be one of those. In…
Wildman law firm – sorry to see you go. According to reports, tomorrow, January 10, the latest mega-merger will be official — Locke Lord merging with Edwards Wildman Palmer to form 1000-lawyer Locke Lord Edwards. That’s a pretty good name, actually, which…
Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work. Back…
