Good question. There’s been quite a bit of buzz about the LCA, an honorary association of 3,500 top trial lawyers. When they receive an invitation in the mail, some lawyers have asked their firms’ marketers what they know about LCA…
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ChatGPT4 is today’s hottest law firm retreat and training topic. I’ve been speaking on artificial intelligence and its effect on the legal (and medical) professions for many years. But ChatGPT4 is a total game-changer. It took our previous understanding of…
Recruiting is Marketing with a different audience. Recruiting is important regardless of the condition of the economy. When business is booming, firms need to hire lawyers fast to take advantage of the opportunity (remember 2021-22?). In slow or declining economies…
A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of ten associate-marketing programs that provide a comprehensive marketing and business-development education designed to improve…
We worked with a terrific litigation firm, Galloway, Johnson, Tompkins, Burr & Smith. This had been their logo for many years. It’s a very common logo structure, particularly for firms with four or more names on the door: The problem,…
Spending other people’s money can make you quite generous. Frivolous, even. And unless a law firm has a detailed policy for how its donations are to be evaluated and approved, oversight is exceedingly difficult. This means that the partners can easily say…
A logo is just a marketing tool. It’s one of many marketing tools firms use to convey your message to the marketplace. A logo is the first contact many prospects will have with your firm, for example, on a…
The ethics rules re the use of trade names and letterhead Rule 7.5 of the ABA Model Rules of Professional Conduct governs the use of firm names and letterheads. Lawyers are required to ensure that any use of firm names…
I was saddened in 2020 to learn of the passing of Steve Susman of Susman Godfrey. I don’t think it’s an exaggeration to suggest that he was known as one of the nation’s top 10 trial lawyers. I had the…
Social media makes trial publicity so easy. Be careful. Public relations professionals play a crucial role in publicizing their law firm clients’ trials, but they must also be mindful of the ethical considerations involved. Publicists have a responsibility to balance…
