Self-Deprecating Humorous Ads for Law Firms April Fool’s Day can be fun, and we occasionally design ads for clients who want to show that they do serious work but don’t take themselves too seriously. Our friends at Gibson Lewis are…
There’s no major difference between the whiskeys, or cake mixes,… or law firms. Advertising pioneer David Ogilvy: “There isn’t any significant difference between the various brands of whiskey, or cigarettes, or beer. They are all about the same. And so…
How to Collect Ongoing Marketing Info Inside Your Firm [A sample memo you may circulate is below.] It can be pretty tough to collect information inside a law or accounting firm. People are busy; they’re often billing hourly, and when…
This may be the worst lawyer biography ever written. Below is the first paragraph of the biography of a well-known banking attorney at a national law firm. Please read it carefully. Point to the exact word if you find yourself skimming…
Some Interesting Changes to the ABA Model Rules re Marketing. The Association of Professional Responsibility Lawyers (APRL) and the American Bar Association Standing Committee on Ethics and Professional Responsibility are proposing to amend the ABA Model Rules of Professional Conduct…
Want your firm’s logo on an Olympic athlete? Or perhaps you’d want some Summer Olympic or Paralympic athletes attending your firm’s client party, and chatting up your impressed clients. You can make that happen — while also doing good for your…
Practical Tips for an Attractive Lawyer Headshot Website updates are the ideal time to evaluate whether the firm’s current headshots still convey the firm’s message appropriately. (First a few paragraphs of theory and branding strategy, then I’ve pasted a helpful…
The Single MOST-Important Tip to Writing a Successful Attorney Marketing Plan. I’ve helped lawyers draft marketing plans for lawyers for 25 years and here’s my best tip: Focus. That is, before asking attorneys to fill out their individual…
The Top 5 Tips for Sponsorships and Charitable Contributions Spending other people’s money can make people quite generous. Frivolous, even. And unless a firm has a detailed policy for how its donations are to be evaluated and approved, oversight is exceedingly difficult. This means…
The Top 5 Reasons Your Law Firm Can’t Cross-Sell Many years ago as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of institutionalizing more of our big…
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