Your firm’s best marketing investment could be a CBO. [This is the second half of a blog post arguing that law firms that want to charge higher rates, enhance their business development, and improve their lateral hiring should hire a…
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[This is Part II of a blog post regarding why during this COVID-19 pandemic, clients are looking for their lawyers accountants to be Trusted Advisors, and how to accomplish that. Clients in 2020 are anxious, stressed, and vulnerable, which means…
Tom Cruise doesn’t stop in the middle of a movie to poll the audience. Good material that’s well presented doesn’t need gimmicks to keep attendees from leaving. If they need to keep viewers paying attention with surveys or other artificial…
Imagine your neighborhood is devastated by a flood. You fled with just the clothes on your back. Your business was destroyed, and your health is in doubt. You’re concerned about your family, your friends, your finances, your future. It’s horrific….
Times are tough. Which means it’s time to dive boldly into marketing. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors pouring money into building their brands and grabbing client attention. Not…
Are you getting pressured to cut expenses? When business is declining or the marketplace is starting to panic, firms start making decisions they hope will protect them. Months or years later, some analyze the efficacy of these choices to see…
Why Use Photo Business Cards at Conferences? February 2020 Update: Well, I talked myself into ordering a photo business card to hand out at conferences. Here’s why: I typically speak at dozens of conferences per year, during which time I’ll…
Marketer: “When I want to get the lawyers on board, I always make it their idea.” I’ve never cared for that approach — that’s not respecting the lawyers as intelligent adults. That’s infantilizing them; it’s treating them like children whose…
I was devastated to learn of the passing of Diane Hamlin, legal marketing’s first “Chief Strategy Officer.” I worked very closely with her on a fascinating initiative for Fenwick & West during the height of the dot-com boom. Diane was…
An 8-Part, One-Year Law Firm Associate Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of eight associate-marketing programs that provide a comprehensive marketing and business-development education…
