Marketer: “When I want to get the lawyers on board, I always make it their idea.” I’ve never cared for that approach — that’s not respecting the lawyers as intelligent adults. That’s infantilizing them; it’s treating them like children whose…
An 8-Part, One-Year Law Firm Associate Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of eight associate-marketing programs that provide a comprehensive marketing and business-development education…
Top 10 Most-Popular Law Firm Retreat and Marketing Training Topics Law firm retreats have changed in the past couple decades. There was a “money’s no object” philosophy in the high-flying extravaganzas in the 1990s and early 2000s. Then the industry…
What a nice surprise gift-box to come home to! A 2018 “Go-To Thought Leader” Award? Thank you, Jennifer Schaller and the National Law Review for this honor and beautiful crystal trophy. I’m delighted to learn that you appreciate Fishman Marketing’s articles and…
Hey Midwest legal marketers! Please come to my September 20, 2018 LMA lunch presentation re how to sell ideas to lawyers! It’s an important program; I’ll share my secret formula to persuading lawyers to approve your plans and programs. A…
My popular book “The Ultimate Law Firm Associate’s Marketing Checklist” book was translated into Mandarin by Economic Science Press (China Finance & Economy Media Group), a prominent Chinese government education-publishing house, and is now for sale in China! Fortunately, I…
“Holy sh*t. The Family Guy writers think you’re hilarious, Ross.” .– Danny Smith, Executive Producer, Family Guy* I’ll bet some of you suddenly think I’m pretty darn funny. Why? Because testimonials from credible sources are extremely persuasive. As such they should…
The 5 Traits of Successful Cross-Selling Firms I discussed “The top 5 reasons your law firm can’t cross-sell” in a previous blog post HERE. This post will detail the attributes of those firms that are effectively diversifying the services that they provide to…
What’s the MOST-important info to add to your marketing? We all notice effective marketing. It commands your attention and makes it impossible to miss. We don’t even notice that we’ve noticed; we just subconsciously read or remember it. As a branding consultant, I…
Donating toiletries to poor schools or women’s shelters. [2018 update] Leaving a three-day conference at a 5-star resort, I bagged two nights’ worth of quality hotel soap, shampoo, conditioner, lotion, shower gel, shower caps, sewing kits, and pocket combs to bring home…
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