You can do serious work, but not take yourself too seriously. April Fool’s Day can be fun, and we occasionally design ads for clients who want to show that they do serious work but don’t take themselves too seriously. Our…
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“Happy Halloween!” from Your Romanian Law Firm Speaking to 50 lawyers from 40 countries at the Legal Network International (LNI) conference last week, I suggested that law firms from smaller jurisdictions could build their brands and seek referrals by connecting…
“Brand” your firm at your favorite law schools for just $3.00. Q: How can our firm improve our recruiting results with our target law students? A: Increase your firm’s visibility and name recognition on campus. The evidence is clear — law firms with…
This is how to handle the death of a lawyer or employee. Obituaries are difficult. I think the true character of a law firm can be judged by how it responds to the death of its people. A few years…
“Good” Ads and Websites Don’t Work. [2016 update] More creative is cheaper. Stronger visuals cost less. Here’s why: See this ad? It’s one previously used by a client, Lorne MacLean, a small firm in Vancouver, BC. Nice guy, great lawyer, handsome…
“How will prospects know I’m awesome if I don’t tell them?” Hi. It’s Ross. Let me tell you a few things about myself: I’m excellent. I have integrity. I’m responsive. I’m experienced. I’m technically knowledgeable. I’m legally effective. I’m a partner…
Eight Law Firm Branding/Website Makeovers: 8 Before-and-Afters For most new law firm websites, I think the most-interesting question is how big an improvement is it over the previous one(s). Is it just a polished-up version of the previous site? Or…
The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.) Part 1 is available here. 11. [The Image:] Scales of justice (Similar scales are also used by drug dealers) [What it means:] “Still just lawyers.” 12. Dart boards…
The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.) Part 1 is available here. 11. [The Image:] Scales of justice (Similar scales are also used by drug dealers) [What it means:] “Still just lawyers.” 12. Dart boards…
The Top 25 Law Firm Website Clichés to Avoid. As a group, lawyers are quite literal, often too literal for good marketing. As a result, more than half of law firms simply illustrate their website home pages with the obvious icons that represent…
