Use your brand and website to tell your firm’s unique story. On the surface, all five litigation boutiques seemed relatively similar — dynamic firms led by tough, trial-oriented fighters. But each was much more than that. Each firm’s brand needed to…
Ladle Rat Rotten Hut (“Little Red Riding Hood”) “Lorem ipsum dolor” is so mundane. Marketers know that when showing clients a new advertisement, website, brochure, newsletter, or other layout, you “greek” in some gibberish that looks like words, but it really isn’t. It helps keep…
A Law Firm Committed to Diversity. Most lawyers recognize the importance of Diversity. Strict homogeneity can lead to an equally homogenous approach or outlook. When applied to client representations, creativity can be stifled. Innovative solutions can be overlooked. But we also know…
In Marketing, when you have the facts, USE them. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company…
Is imitation “the sincerest form of flattery?” “There are no new ideas.…” I get that. But I did a double-take after seeing this ad in Wired magazine’s November 2015 issue. We developed this same idea a couple years ago for the…
The Worst Legal Industry Ad Ever? Showing an APPALLING lack of judgment and good taste, here’s what I believe to be an old ad from the UK’s Law Society. It’s aiming to help sell readers on the benefit of using its lawyer directory,…
Holiday Card: “Are You My Lawyer?” We all remember the childhood classic “Are You My Mother?” by P.D. Eastman (1960). Well I received an interesting parody of it, “Are You My Lawyer?” by “E.B. Funny.” It was created as a holiday card…
Life isn’t easy when you grow up as a Cubs fan. I had my little 9-year-old heart broken in 1969, and things haven’t improved much in the 45 years since then. Anyway, back in 2007, Fishman Marketing represented a terrific St…
What the Hell is This Ad Selling? Today’s winner of the latest “What the Hell are They Selling???” award is THIS ad I found for “The Moses, Bertha & Albert H. Wolf Fund” First, let’s discuss some things that make an…
“I don’t believe in hammers.” Client – “I don’t read marketing.” Uh, yeah, you do. And I’ll prove it. Let’s start here. What is this bottle? Do you know what product it’s marketing? Perhaps the name of the company?…
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