There are few products more boring than shampoo.
For your hair.
Law is a profession full of actual drama and incredible achievements.
Lawyers deal with human tragedy and success on an almost-daily basis. We make astonishing business and technological achievements possible and help the weak overcome unimaginable odds. Without lawyers, entire industries wouldn’t exist and global transactions wouldn’t be possible. We help our clients accomplish absolutely amazing things. Or consider Accounting, whose professionals ensure the viability and success of people and businesses who are doing important work.
Then why is most law firm marketing so boring?
Why do so many law firms still show skylines, artistic abstracts, and generic smiling lawyers on their website home pages? We can do better. We must do better.
Images (c) Pantene and Clairol
Need a powerful new ad, brand, or website for your firm?
Contact Ross now at: ross [at] fishmanmarketing.com or +1.847.921.7677.
Download a free copy of his best-selling strategy and branding book, “We’re Smart. We’re Old. And We’re the Best at Everything.” here or buy an actual book on Amazon here.
Do your lawyers need marketing training or a dynamic speaker at a firm retreat, either live or via webinar? Ross is one of the legal profession’s most-popular marketing and CLE presenters. Here’s a link to a video of Ross in action.