The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.) Part 1 is available here. 11. [The Image:] Scales of justice (Similar scales are also used by drug dealers) [What it means:] “Still just lawyers.” 12. Dart boards…
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The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 1) As a group, lawyers are quite literal, often too literal for good marketing. As a result, more than half of law firms simply illustrate their website home pages with the…
“Our 15-year-old firm has 275 Years of Experience” Wait, what? Ohhhh, I get it — you are aggregating every single one of your lawyer’s total years of experience into a single figure. One question — So what? How does a combined number help…
“City Slickers” and Law Firm Differentiation. In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to…
Howard Law Group featured in Legal Intelligencer We’re pretty proud of the Howard Law Group website. It’s simple, bold, and well branded, nicely capturing the sizable strength and skill of Bill and Jean Howard’s national litigation practice. It’s also nice when…
The “Smiling Lawyers” Website Home Page Trap Smiling lawyers – the latest boring website cliché. For 25 years, I’ve been railing against the obvious, literal visual “Law” clichés — the gavels, globes, columns, skylines, buildings, handshakes, blurry lawyers running, silhouettes…
The “Smiling Lawyers” Website Home Page Trap Smiling lawyers – the latest boring website cliché. For 25 years, I’ve been railing against the obvious, literal visual “Law” clichés — the gavels, globes, columns, skylines, buildings, handshakes, blurry lawyers running, silhouettes…
Branding Litigation Firms: 5 Law Firm Case Studies On the surface, all five law firms seemed relatively similar — dynamic boutiques led by tough, trial-oriented fighters. But each was much more than that. Each firm’s brand needed to showcase its unique…
Best Marketing Partner Comment Ever. #2 We were working on re-branding a firm, soup to nuts, including a new logo, stationery, print advertising campaign, website, direct mail, etc. but the lawyers were having some difficulty agreeing on the final color. The Marketing…
A Law Firm Committed to Diversity. Most lawyers recognize the importance of Diversity. Strict homogeneity can lead to an equally homogenous approach or outlook. When applied to client representations, creativity can be stifled. Innovative solutions can be overlooked. But we also know…
