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Book Review: “[This] will greatly enhance your ability to compete in today’s tight, demanding market.”

Our 200-page, full-color strategy, branding, and website book was published and the editor of the prestigious Of Counsel magazine wrote a really wonderful two-page review.

The first half of the book provides detailed information regarding why and how to develop a unique strategy for your firm or practice. There are separate chapters for various marketing tools, including logos, website, niche practices, etc.

The second 100 pages consists of dozens of actual law and accounting firm case studies, identifying and solving the full range of marketing challenges.

Readers call the book is a fun read.  “We’re Smart. We’re Old. And We’re the Best at Everything: The world’s first no-BS guide to legal marketing and branding.” is available on Amazon, just click here to buy it.

Some excerpts are below.


It boasts dozens of detailed law firm case studies.

These show the strategic challenges and marketing solutions overcome by a wide variety of actual firms, including how they leveraged particular strategic advantages or relatively common traits. For example, you can learn how some firms marketed:

  • Skill, quality, or client service
  • A large or small size
  • A full-service firm vs. single-practice boutique
  • Litigation practices
  • Being local, regional, or national
  • A focused industry or practice area
  • To attract the top laterals or law students
  • A client-oriented or value-driven culture
  • Using a unique, memorable, or difficult firm name
  • International law and accounting firm networks

These and dozens of other common marketing challenges are addressed and resolved in this 200-page, fast read.

Here are some excerpts: 

Click here to buy a print copy for your favorite lawyer, accountant, marketer, marketing committee, or managing partner!

Or click here to download a free .pdf.



Need a new brand or marketing campaign for your own firm or practice?

Contact Ross now at: ross [at] or +1.847.921.7677.

Do your lawyers need marketing training or a dynamic speaker at a firm retreat, either live or via webinar? Ross is one of the legal profession’s most-popular marketing and CLE presenters. Here’s a link to a video of Ross in action.

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