Building signage – should we put our name on our building? I haven’t seen any statistics on this, but as a dedicated branding guy, I pay an unhealthy amount of attention to this particular issue and have analyzed this issue…
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Don’t just market more. Dominate something. I’m going to disagree with the premise that marketing litigation is fundamentally different from any other type of practice (although litigators believe that they’re different). We’ve represented at least 50 litigation boutiques and practices, and…
What does this sign say? Some designers try too hard to be clever. They miss the point–they’re not creating art. Design is a tool to help a company sell something. Many designers get so caught up in being fancy artistes that their…
Shell Oil. Target Stores. Apple Computers. Camel Cigarettes. These successful companies all selected their names carefully, recognizing that a great name makes their marketing easier. You can immediately envision their strong iconic logos. The simple name works in many languages. That’s good…
Let’s look at some intellectual property cases for law firm brands, names, taglines, logos, and phone numbers. Law, accounting, and professional-services firms have learned the dramatic financial benefit of standing apart from the competition in a positive way using corporate…
Litigation specialty: defending the police Steve Borkan from Borkan & Scahill is a serious trial lawyer, often representing insurance companies in large, complex cases. He’s also developed a particular niche specialty defending the City of Chicago and police officers in civil…
How do you brand a region’s largest law firm? We worked with Idaho’s largest law firm, Boise-based Hawley Troxell, an impressive and creative group of lawyers, the biggest firm in Idaho. When you’re the biggest firm in town, you get…
Hollow puffery is easy. Marketing with evidence is effective. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company…
How can smaller law firms market themselves? We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible. All true. But what if…
Book Review: “[This] will greatly enhance your ability to compete in today’s tight, demanding market.” Our 200-page, full-color strategy, branding, and website book was published and the editor of the prestigious Of Counsel magazine wrote a really wonderful two-page review….
