This is how to handle the death of a lawyer or employee. I think the true character of a law firm can be judged by how it responds to the death of its people. A few years ago, there was…
White Castle Sliders and Law Firm Tag Lines. One of history’s most-common law firm tag lines is “Committed to Quality” or its general equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I…
Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name….
Top 10 Rules to Marketing a Law Firm Merger or Branch office (Part II). Last week we detailed five marketing and reputation challenges faced by smaller or newer “satellite” offices of prominent law firms. (BTW, accounting and all other professional-services firms…
Rebranding an established local firm is tough. Imagine it’s fraternity rush and you’re a hot prospect. You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you accept? Most likely you’ll end up at…
Ross’s Top 10 Law Firm Domain Name Mistakes (Part I) What’s Your Law Firm’s Domain Name? YourName.com Back in the mid-90s, we were just starting to develop the first law firm websites. As Marketing Partner of Ungaretti & Harris in the…
Our Biggest Marketing Flop. Marketers like to argue which works better, Marketing or Sales. [2017 update] It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the answer is “both.”…
Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated…
Crazy Holiday Cards from two ERISA law firms! Yeah, I said ERISA firms. I like ERISA lawyers. I find them to be smart, sincere, and hard working. But their reputation isn’t generally as the life of the party. You wouldn’t ordinarily…
“Have Yourself an Unindicted Christmas” Law Firm Holiday Card I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice…