![](https://www.fishmanmarketing.com/wp-content/uploads/2011/07/Marketers+No.jpg)
“We Don’t Need No Stinkin’ Marketers” Ad. Oops. I love flipping through those “Super Duper Leading Best Lawyers” magazine inserts. The sales force already sold the lawyers on the urgent need to buy a $10,000 full-page ad alongside dozens or…
“We Don’t Need No Stinkin’ Marketers” Ad. Oops. I love flipping through those “Super Duper Leading Best Lawyers” magazine inserts. The sales force already sold the lawyers on the urgent need to buy a $10,000 full-page ad alongside dozens or…
Big court victory for law firm consumers re online marketing and Google AdWords I was a small part of a big court win for legal marketing today that I wanted to share. A Wisconsin lawsuit involving Google AdWords was filed a couple…
How do you market a law firm in a smaller city, state, or country? It’s easy to find a lawyer in a big city. How can you generate in-bound referrals if you live in an area where the “big-city” lawyers…
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity TM”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s…
“Winston & Howrey” – the Naming Question I was interviewed recently for an article discussing the looming “merger” of Winston & Strawn and Howrey LLP, particular regarding what the firms should do regarding The Name Issue. Should Winston & Strawn change its name? If so, to what? …
– Actual quote from a law firm senior partner. I heard this recently, and I hear variations of it all the time. Lawyers struggle with social media; they’re always asking me about it, how it works, and whether lawyers need…