This webinar has received 5-star reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross will share 20+…
The world’s best-selling book for law firm associates. On sale now. We’re eliminating our inventory of the best-selling “THE ULTIMATE LAW FIRM ASSOCIATE’S MARKETING CHECKLIST: The Renowned Step-By-Step, Year-By-Year Process for Lawyers Who Want to Develop Clients.” We’re selling them…
Your law firm’s use-it-or-lose-it marketing budget Professional firm marketing budgets are like The Pentagon’s defense budget — every year you get a budget which you must spend down to zero or you lose those dollars entirely at the end of…
Lawyers crave marketing training―even while working from home during COVID. Here’s how to help. Numerous studies have shown that offering professional development opportunities to law firm associates (1) enhances their job satisfaction, and (2) increases retention. And in a hot…
Tag lines are hard. Really hard. They’re a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorite tag…
During the Covid pandemic, I’ve been delighted to see how often lawyers write alerts and newsletters to inform clients and prospects of new cases and developments. Having had the opportunity to read dozens of such materials across practices and offices,…
Slogans/Tag lines are 5-word novels. (2021 update. Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about…
Your firm’s best marketing investment could be a CBO. [This is the second half of a blog post arguing that law firms that want to charge higher rates, enhance their business development, and improve their lateral hiring should hire a…
Are you getting pressured to cut expenses? When business is declining or the marketplace is starting to panic, firms start making decisions they hope will protect them. Months or years later, some analyze the efficacy of these choices to see…
Law firms need Chief Branding Officers. In Law and every other profession, the firms with the strongest brands charge higher rates and generate greater profits. If you want to credibly charge more per hour, you must convince the market that…
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