Your website should tell your firm’s unique story. Here’s Part 2, litigation firms 6-10. Below we describe the rebrand of tough, dynamic, trial-oriented firms that might outwardly seem quite similar. (Read Part 1 here.) But each was much more than…
A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of ten associate-marketing programs that provide a comprehensive marketing and business-development education designed to improve…
We worked with a terrific litigation firm, Galloway, Johnson, Tompkins, Burr & Smith. This had been their logo for many years. It’s a very common logo structure, particularly for firms with four or more names on the door: The problem,…
Spending other people’s money can make you quite generous. Frivolous, even. And unless a law firm has a detailed policy for how its donations are to be evaluated and approved, oversight is exceedingly difficult. This means that the partners can easily say…
Law firms regularly send out blog posts and alerts. Few readers make it past the first paragraph. COVID accelerated the pace at which lawyers and firms churned out blog posts, legal alerts, and newsletters for clients and prospects. Writing is…
In your state, can a lawyer claim to “specialize”? Marketing is an essential aspect of any law firm’s operations. Lawyers need to adhere to strict ethical guidelines regarding the marketing of their services. Rule 7.4 of the ABA Model Rules…
Lawyers love having their names in the law firm’s logo. Hey, who wouldn’t? It’s the gold star, the brass ring, the highest honor law firms bestow, our industry’s Oscar. But it can get ridiculous, as over time more and more…
Social media makes trial publicity so easy. Be careful. Public relations professionals play a crucial role in publicizing their law firm clients’ trials, but they must also be mindful of the ethical considerations involved. Publicists have a responsibility to balance…
Rebranding an insurance law firm. Galloway, Johnson, Tompkins, Burr & Smith is a 110-lawyer, 11-office New Orleans-based insurance-litigation firm. They’re one of the Gulf Coast’s leading insurance firms ― tough, skilled, service-oriented lawyers with great trial skills. They also handle…
There are few products more boring than shampoo. It’s soap. For your hair. Yet there have been some notable efforts over the years to differentiate it, or make shampoo seem more interesting or useful. Clairol Herbal Essences took this to a…
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