Shell Oil. Target Stores. Apple Computers. Camel Cigarettes. These successful companies all selected their names carefully, recognizing that a great name makes their marketing easier. You can immediately envision their strong iconic logos. The simple name works in many languages. That’s good…
Let’s look at some intellectual property cases for law firm brands, names, taglines, logos, and phone numbers. Law, accounting, and professional-services firms have learned the dramatic financial benefit of standing apart from the competition in a positive way using corporate…
50 different firm print ads. A new ad every single day. 175-lawyer Roetzel & Andress needed to upgrade their marketing and business development efforts and brought me in as their part-time Chief Marketing and Business Development Officer (CMBDO) through 2021….
Six-Word Stories (NPR) Awhile ago, I heard a fascinating NPR piece discussing “Not Quite What I Was Planning,” a book that compiled six-word stories. It’s amazing how much depth and detail you can convey in just those few words. “For…
Lawyers can be intimidating to laypeople. Lawyers are bound by ethical guidelines when it comes to marketing their legal services. Rule 7.3 of the ABA Model Rules of Professional Conduct regulates the solicitation of clients through advertising and marketing. Violating…
Here’s how to improve your results. A friend asked about the correct strategy and structure of a law firm’s individual marketing budgets. This is something I’ve paid a lot of attention to at literally hundreds of firms with 20-500 lawyers,…
“Things should only move for a good reason.” I received a electronic holiday card recently, emailed from a full-service law firm. Illustrated by a generic wintery graphic, it had a simple 10-word headline: “Season’s Greetings and Best Wishes for a…
Book Review: “[This] will greatly enhance your ability to compete in today’s tight, demanding market.” Our 200-page, full-color strategy, branding, and website book was published and the editor of the prestigious Of Counsel magazine wrote a really wonderful two-page review….
This webinar has received 5-star reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross will share 20+…
The world’s best-selling book for law firm associates. On sale now. We’re eliminating our inventory of the best-selling “THE ULTIMATE LAW FIRM ASSOCIATE’S MARKETING CHECKLIST: The Renowned Step-By-Step, Year-By-Year Process for Lawyers Who Want to Develop Clients.” We’re selling them…
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