So much consolidation has already occurred that in many markets the only remaining standalone law firms are either: (1) fiercely independent, or (2) mediocre. That is, in many larger cities the leading smaller firms were acquired many years ago, in the…
“Brand” your firm at your favorite law schools for just $3.00. Q: How can our firm improve our recruiting results with our target law students? A: Increase your firm’s visibility and name recognition on campus. The evidence is clear — law firms with…
You can’t rename Smith & Jones as “The Legal Eagles” Rule 7.5 of the ABA Model Rules of Professional Conduct governs the use of firm names and letterheads. Lawyers are required to ensure that any use of firm names or…
“We’re smart. We’re old. And we’re the best at everything.” [The World’s First No-BS Guide to Legal Marketing and Branding.] Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you? You know you’re just…
This is how to handle the death of a lawyer or employee. I think the true character of a law firm can be judged by how it responds to the death of its people. A few years ago, there was…
Lawyer / Liar “Joke” from 1693. I got a lot of comments from the previous 1906 Lawyer/Devil Card, primarily people wanting to see more examples of lawyers being joked about throughout history, or referencing other works from their memories or…
We get it, taglines are hard. One of history’s most common law firm taglines is “Committed to Quality” or its general equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we…
Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name….
Top 10 Rules to Marketing a Law Firm Merger or Branch office (Part II). Last week we detailed five marketing and reputation challenges faced by smaller or newer “satellite” offices of prominent law firms. (BTW, accounting and all other professional-services firms…
Rebranding an established local firm is tough. Imagine it’s fraternity rush and you’re a hot prospect. You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you accept? Most likely you’ll end up at…
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