Using your ad campaign in a holiday card. MBHB’s red brackets. I like the strong red brackets in McDonnell Boehnen’s logo, and how they’ve picked it up as the visual theme in their ads, below, and website which they replicated…
Read More
Did Mktg Ruin the Law’s Image? Did Advertising Kill Atticus Finch? When olde lawyers start blaming Marketing for destroying the venerated, Atticus Finch image of the legal profession, starting around 1977 with the Bates case, I like to point them toward…
A sincere thanks to Ernie the Attorney A heartfelt thanks to the renowned “Ernie The Attorney” Svenson, of the Svenson Law Firm for his gracious recommendation of this blog: “If you’re interested in marketing your law practice there’s a name you need…
Technically, the holiday card from IP firm Knobbe Martens violates my earlier rules of not focusing your holiday card on yourself in that “Happy Holidays! Let me tell you how great our firm is!” sort of way. This card directly informs the reader…
How much should you spend on PR and ads? On the LMA listserv, someone asked how much should be spent on advertising and public relations. The answer, as it often is, is there’s no single “right” answer beyond “it depends.”…
– Actual quote from a law firm senior partner. I heard this recently, and I hear variations of it all the time. Lawyers struggle with social media; they’re always asking me about it, how it works, and whether lawyers need…
