Shell Oil. Target Stores. Apple Computers. Camel Cigarettes. These successful companies all selected their names carefully, recognizing that a great name makes their marketing easier. You can immediately envision their strong iconic logos. The simple name works in many languages. That’s good…
Tag lines are hard. Really hard. They’re a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorite tag…
Slogans/Tag lines are 5-word novels. (2021 update. Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about…
Tag lines are trickier than you might expect. (First of 3 posts) Taglines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the…
We get it, taglines are hard. One of history’s most common law firm taglines is “Committed to Quality” or its general equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we…
Can you claim to be a creative firm if your home page shows a skyline? As a group, lawyers are quite literal, often too literal for good marketing. As a result, more than half of law firms simply illustrate their website home…
Most lawyers recognize the importance of Diversity. Strict homogeneity can lead to an equally homogenous approach or outlook. When applied to client representations, creativity can be stifled. Innovative solutions can be overlooked. But we also know that in real life, Diversity can…
“I don’t believe in hammers.” Client – “I don’t read marketing.” Uh, yeah, you do. And I’ll prove it. Let’s start here. What is this bottle? Do you know what product it’s marketing? Perhaps the name of the company?…
(Blog post 3 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of…
Let’s put an end to the “Three one-word sentence” taglines. Particularly alliterative ones, like “Expertise. Excellence. Efficiency.” For law and accounting firms, the most-overused three words in this category seem to be “Experience. Creativity. Results.” (A few actual examples of…
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