ChatGPT4 is today’s hottest law firm retreat and training topic. I’ve been speaking on artificial intelligence and its effect on the legal (and medical) professions for many years. But ChatGPT4 is a total game-changer. It took our previous understanding of…
Using Marketing tools to aid Lateral Recruiting. Last week in Part 1, we discussed how law firms can increase their lateral-hiring results by building their brand within the legal community. If you show your style, approach, or culture, or find…
Recruiting is Marketing with a different audience. Recruiting is important regardless of the condition of the economy. When business is booming, firms need to hire lawyers fast to take advantage of the opportunity (remember 2021-22?). In slow or declining economies…
Your website should tell your firm’s unique story. Here’s Part 2, litigation firms 6-10. Below we describe the rebrand of tough, dynamic, trial-oriented firms that might outwardly seem quite similar. (Read Part 1 here.) But each was much more than…
A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of ten associate-marketing programs that provide a comprehensive marketing and business-development education designed to improve…
Shorter firm names tend to work better. Firms shrink their logos one of two ways: either use fewer names or initials. We worked with a terrific litigation firm, Galloway, Johnson, Tompkins, Burr & Smith. This had been their logo for…
Spending other people’s money can make you quite generous. Frivolous, even. And unless a law firm has a detailed policy for how its donations are to be evaluated and approved, oversight is exceedingly difficult. This means that the partners can easily say…
Law firms regularly send out blog posts and alerts. Few readers make it past the first paragraph. COVID accelerated the pace at which lawyers and firms churned out blog posts, legal alerts, and newsletters for clients and prospects. Writing is…
In your state, can a lawyer claim to “specialize”? Marketing is an essential aspect of any law firm’s operations. Lawyers need to adhere to strict ethical guidelines regarding the marketing of their services. Rule 7.4 of the ABA Model Rules…
A logo is just a marketing tool. It’s one of many marketing tools firms use to convey your message to the marketplace. A logo is the first contact many prospects will have with your firm, for example, on a…
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