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Strategy

Keynote: ChatGPT4, Generative AI, & The Scary Future of Law

By Advice, Ethics and CLE programs, Latest Marketing Advice, Litigation, Marketing Training and Firm Retreats, Strategy, Uncategorized

ChatGPT4 is today’s hottest law firm retreat and training topic. I’ve been speaking on artificial intelligence and its effect on the legal (and medical) professions for many years.  But ChatGPT4 is a total game-changer. It took our previous understanding of…

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The 10 Marketing Classes Law Firm Associates Need This Year

By Ethics and CLE programs, Law firm marketing, Marketing Training and Firm Retreats, Strategy, Uncategorized

A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of ten associate-marketing programs that provide a comprehensive marketing and business-development education designed to improve…

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