In your state, can a lawyer claim to “specialize”? Marketing is an essential aspect of any law firm’s operations. Lawyers need to adhere to strict ethical guidelines regarding the marketing of their services. Rule 7.4 of the ABA Model Rules…
A logo is just a marketing tool. It’s one of many marketing tools firms use to convey your message to the marketplace. A logo is the first contact many prospects will have with your firm, for example, on a…
Lawyers love having their names in the law firm’s logo. Hey, who wouldn’t? It’s the gold star, the brass ring, the highest honor law firms bestow, our industry’s Oscar. But it can get ridiculous, as over time more and more…
I was saddened in 2020 to learn of the passing of Steve Susman of Susman Godfrey. I don’t think it’s an exaggeration to suggest that he was known as one of the nation’s top 10 trial lawyers. I had the…
Social media makes trial publicity so easy. Be careful. Public relations professionals play a crucial role in publicizing their law firm clients’ trials, but they must also be mindful of the ethical considerations involved. Publicists have a responsibility to balance…
I collect hundreds of business cards every year. Under non-Covid conditions, I typically speak at dozens of conferences each year, attend a dozen more, and interview hundreds of lawyers in branding and website projects. So I have the occasion to…
Rebranding an insurance law firm. Galloway, Johnson, Tompkins, Burr & Smith is a 110-lawyer, 11-office New Orleans-based insurance-litigation firm. They’re one of the Gulf Coast’s leading insurance firms ― tough, skilled, service-oriented lawyers with great trial skills. They also handle…
It’s time to move on. To look forward. Many firms need to stop looking backwards at their Proud Traditions or long-dead founders’ historic accomplishments. No client has ever said, “Oh, if I could only find a firm that’s been in…
Giving is nice. Being seen giving is better. A true story. I published this true story in “The Reader” back in 1994. It shows how guilt, ego, publicity, and/or potential embarrassment can significantly increase charitable contributions. Here’s the…
Something for marketers and designers to remember: “You’re not an artist. You solve problems.” At Fishman Marketing, we design lots of marketing campaigns and websites. These days, most of the work, even the branding work, starts off as a website…