Slogans/Tag lines are 5-word novels. (2021 update. Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about…
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Tag lines are trickier than you might expect. (First of 3 posts) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s…
White Castle Sliders and Law Firm Tag Lines. One of history’s most-common law firm tag lines is “Committed to Quality” or its general equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I…
“I don’t believe in hammers.” Client – “I don’t read marketing.” Uh, yeah, you do. And I’ll prove it. Let’s start here. What is this bottle? Do you know what product it’s marketing? Perhaps the name of the company?…
Tag lines are hard. Really hard. (Blog post 3 of 3) They’re a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail…
(Blog post 3 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of…
Need a law firm tag line? Try one of these. Describe your entire firm in just a few words. No generalities that apply to every other firm like “Our Business is Business,” or “When Success Matters.” No three one-word alliterative…
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity TM”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s…
