It’s time to move on. To look forward. Many firms need to stop looking backwards at their Proud Traditions or long-dead founders’ historic accomplishments. No client has ever said, “Oh, if I could only find a firm that’s been in…
Read More
Something for marketers and designers to remember: “You’re not an artist. You solve problems.” At Fishman Marketing, we design lots of marketing campaigns and websites. These days, most of the work, even the branding work, starts off as a website…
[This is the second part of a 2-part blog post regarding lawyers and LinkedIn. Read Part One here.] Here’s a senior lawyer’s “About” section I like. It tells the story of one of the nation’s top trial lawyers, a good…
Building signage – should we put our name on our building? I haven’t seen any statistics on this, but as a dedicated branding guy, I pay an unhealthy amount of attention to this particular issue and have analyzed this issue…
Don’t just market more. Dominate something. I’m going to disagree with the premise that marketing litigation is fundamentally different from any other type of practice (although litigators believe that they’re different). We’ve represented at least 50 litigation boutiques and practices, and…
Shell Oil. Target Stores. Apple Computers. Camel Cigarettes. These successful companies all selected their names carefully, recognizing that a great name makes their marketing easier. You can immediately envision their strong iconic logos. The simple name works in many languages. That’s good…
Let’s look at some intellectual property cases for law firm brands, names, taglines, logos, and phone numbers. Law, accounting, and professional-services firms have learned the dramatic financial benefit of standing apart from the competition in a positive way using corporate…
50 different firm print ads. A new ad every single day. 175-lawyer Roetzel & Andress needed to upgrade their marketing and business development efforts and brought me in as their part-time Chief Marketing and Business Development Officer (CMBDO) through 2021….
Book Review: “[This] will greatly enhance your ability to compete in today’s tight, demanding market.” Our 200-page, full-color strategy, branding, and website book was published and the editor of the prestigious Of Counsel magazine wrote a really wonderful two-page review….
Recruiting is just Marketing with a different audience. Recruiting is the legal profession’s hottest topic today and, if you think of it, recruiting is marketing―with a different target audience. Firms can achieve far better lateral-hiring results using strategic and creative…
