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I was saddened in 2020 to learn of the passing of Steve Susman of Susman Godfrey.

I don’t think it’s an exaggeration to suggest that he was known as one of the nation’s top 10 trial lawyers.  I had the good fortune to dine with him a few years prior and we had a lively and interesting conversation about litigation and marketing. He wanted to continue our discussion at a future date and gave me his card.

It’s VERY old school.

Actually, his card was more than old school, it has very little contact information on it.  But it was all that Steve needed. One phone number–his personal mobile phone. Everyone got it. The firm had four offices and Steve’s local phone number in each office forwarded to his cell phone.

His email address, because that’s the primary communication tool.

No fax number. You didn’t fax Steve. He didn’t want any faxes.  (I know the feeling.)

No physical address or list of cities. He had a national practice. And he said he barely got any actual mail.

Nothing on the back. Blank.

That’s it. Name, firm, cell phone, email.  

With a lesser lawyer, this spartan design wouldn’t work. It’d feel like the firm hadn’t updated, or that they didn’t notice that their practice was stuck in the 1980s.

But in Steve’s hand, the card exuded confidence. Just like Steve.

And in big-case litigation, confidence is the name of the game.


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