Law schools rarely teach students legal-marketing ethics rules. As legal professionals, lawyers are held to a high standard of ethics when it comes to marketing their services. The American Bar Association (ABA) Model Rules of Professional Conduct outline the ethical…
Marketing can be an ethical minefield for lawyers and their marketers. Lawyers face unique challenges when it comes to marketing their services. While they are expected to advertise and promote their practice like any other business, they are also bound…
I collect legal marketing memorabilia. I’ve been collecting them for 25 years, and I have hundreds of historical pieces, dating back 225 years, to 1794. Sometimes I come across really unusual examples. I thought this matchbook was a bit surprising….
Building signage – should we put our name on our building? I haven’t seen any statistics on this, but as a dedicated branding guy, I pay an unhealthy amount of attention to this particular issue and have analyzed this issue…
Let’s look at some intellectual property cases for law firm brands, names, taglines, logos, and phone numbers. Law, accounting, and professional-services firms have learned the dramatic financial benefit of standing apart from the competition in a positive way using corporate…
50 different firm print ads. A new ad every single day. 175-lawyer Roetzel & Andress needed to upgrade their marketing and business development efforts and brought me in as their part-time Chief Marketing and Business Development Officer (CMBDO) through 2021….
Slogans/Tag lines are 5-word novels. (2021 update. Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about…
What’s the MOST-important info to add to your marketing? We all notice effective marketing. It commands your attention and makes it impossible to miss. We don’t even notice that we’ve noticed; we just subconsciously read or remember it. As a branding consultant, I…
Above the Law, one of our favorite legal publications recently wrote: “There Are A Whole Lot Of Terrible Law Firm Websites. “Some of the worst (and best) law firm websites.” “A lot of the stock imagery we employ here at Above…
You can do serious work, but not take yourself too seriously. April Fool’s Day can be fun, and we occasionally design ads for clients who want to show that they do serious work but don’t take themselves too seriously. Our…
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