“College on a Raft” and Law Firm Marketing. My third son, Jonathan, is a high school junior. Darn smart kid, he’s getting all sorts of daily mail from colleges all over the US. Good ones, great ones, many I’ve never…
Good-bye Georganne! Enjoy Retirement! One of my all-time favorite Administrators is retiring this week — Shefsky & Froelich’s Georganne Binnie. She’s been at the firm 15 years. I’ve worked with Georganne many times over many years, and she’s everything a law…
CBS News anchor Scott Pelley thanks Jones Day. I always thought this was one of the best examples of opportunistic and strategic marketing by a major law firm. Jones Day’s Washington DC office apparently has a great view overlooking the…
“The Book of Mormon” and Target Marketing. We saw “The Book of Mormon” recently and really enjoyed it. Hilarious and thoroughly offensive. We also saw an especially good example of carefully targeted and executed marketing by LDS — a lesson many law…
Drinker Biddle’s Clever Holiday Card. Holiday cards are tricky. Law firms want to be creative and memorable, while needing to avoid anything marketing-oriented, religious, or clichéd (no snowy skylines, children’s artwork, pine trees, etc.). We must cut through the clutter…
Opryland’s 24 MPH speed limit – and your website statistics. Opry Mills, the mega-mall outside of the Grand Ole Opry, has a curious 24 MPH speed limit. It caused us to wonder about it. Why 24 instead of the typical…
We’ll miss you, Judi. Legal Marketing lost a kind and loving person this week, Judi Weingarz. A pillar in Chicago’s LMA community for decades, she was most recently the Director of Marketing at the Interlex Group. Judi was wonderful – smart,…
White Castle Sliders and Law Firm Tag Lines. One of history’s most-common law firm tag lines is “Committed to Quality” or its generic equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I…
This is how GOOGLE markets a seminar, baby. Many law firms send large numbers of seminar invitations, hoping to fill the seats. Of course, the goal should be quality rather than quantity – i.e. it’s better to have the right…
I’m not doing a big electronic Holiday Card competition again this year; I’m going to leave the 2012 competition to my friends at Above the Law. But I thought this combination card-gift-giveaway was worth mentioning. My old friends and clients at…