You MUST see these Zoolander-style lawyer head shots.
Her firm, AHL, has a high-quality Manhattan med mal defense practice. It also has a decade-old website — sadly, it’s tired, dated, and doesn’t convey the firm’s skills. Here’s the home page:
The website doesn’t look much like 2013, but firms update their websites when it’s important to them, and I’m sure they’ll call Fishman Marketing when they’re ready for a major overhaul (right, Lynn…?) Regardless, I’ve never seen a website with this type of head shot for the lawyer biographies.
I especially like this one, because she starts with her back to the camera.
When I first saw them, I actually clicked on each biography multiple times to watch each little animation — which speaks to how compelling I found them.
It occurred to me that there was a visual analogy to some classic Internet memes, below…