Drinker Biddle’s Clever Holiday Card.
Holiday cards are tricky. Law firms want to be creative and memorable, while needing to avoid anything marketing-oriented, religious, or clichéd (no snowy skylines, children’s artwork, pine trees, etc.).
We must cut through the clutter without risking offending people. It’s a fine line, and most firms err on the side of boring. Here’s a link to my historical screed on this subject; I really hate bad holiday cards. (Or see “Your Law Firm’s Lame Holiday Card.”)
Many of you will know Drinker Biddle & Reath, the 650-lawyer national law firm. I received their folding holiday card and thought it was simple and clever. Here’s the cover:
Drinker Biddle & Reath has a fortuitous name (Reath/Wreath), something they can safely use in this holiday context.
Puns and word-play are more difficult than people realize; it’s easy to do them ham-handedly, like a sharp elbow in the ribs (“Get it? Huh? Get it? Reath? Wreath? Funny, huh? Right?”). Ugh.
A gentle touch is preferable, and I think this design hits just the right tone. Nice job, CMO John M. Byrne and the DBR marketing team.
Full disclosure, Drinker Biddle is a client of Fishman Marketing, although we did not design this card.