What’s the MOST-important info to add to your marketing? We all notice effective marketing. It commands your attention and makes it impossible to miss. We don’t even notice that we’ve noticed; we just subconsciously read or remember it. As a branding consultant, I…
Donating toiletries to poor schools or women’s shelters. [2018 update] Leaving a three-day conference at a 5-star resort, I bagged two nights’ worth of quality hotel soap, shampoo, conditioner, lotion, shower gel, shower caps, sewing kits, and pocket combs to bring home…
Advertising pioneer David Ogilvy: “There isn’t any significant difference between the various brands of whiskey, or cigarettes, or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates…
How to Collect Ongoing Marketing Info Inside Your Firm [A sample memo you may circulate is below.] It can be pretty tough to collect information inside a law or accounting firm. People are busy; they’re often billing hourly, and when…
Go ahead. I dare you to read this. Below is the first paragraph of the biography of a well-known banking attorney at a national law firm. Please read it carefully. Point to the exact word if you find yourself skimming this:…
Some Interesting Changes to the ABA Model Rules re Marketing. The Association of Professional Responsibility Lawyers (APRL) and the American Bar Association Standing Committee on Ethics and Professional Responsibility are proposing to amend the ABA Model Rules of Professional Conduct…
Let’s support our Olympic athletes! Or perhaps you’d want some Summer Olympic or Paralympic athletes attending your firm’s client party, and chatting up your impressed clients. You can make that happen — while also doing good for your country and its…
Let’s make our attorneys’ headshots look their best. Website updates are the ideal time to evaluate whether the firm’s current headshots still convey the firm’s message appropriately. (First a few paragraphs of theory and branding strategy, then I’ve pasted a…
The Single MOST-Important Tip to Writing a Successful Attorney Marketing Plan. I’ve helped lawyers draft marketing plans for lawyers for 25 years and here’s my best tip: Focus. That is, before asking attorneys to fill out their individual…
The Top 5 Tips for Sponsorships and Charitable Contributions Spending other people’s money can make you quite generous. Frivolous, even. And unless a firm has a detailed policy for how its donations are to be evaluated and approved, oversight is exceedingly difficult. This means…
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