Let’s look at some intellectual property cases for law firm brands, names, taglines, logos, and phone numbers. Law, accounting, and professional-services firms have learned the dramatic financial benefit of standing apart from the competition in a positive way using corporate…
I have mentioned previously my dislike of logos with big initials or unnecessary marks. When we’re redesigning a logo as part of a branding or marketing campaign, we try to emphasize the firm’s colloquial “street” name, i.e. the thing everyone…
Is your marketing THE BEST of today’s 3,000 messages? According to marketing legend Seth Godin* in Fast Company, “This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being…
Here’s how to improve your results. A friend asked about the correct strategy and structure of a law firm’s individual marketing budgets. This is something I’ve paid a lot of attention to at literally hundreds of firms with 20-500 lawyers,…
Hollow puffery is easy. Marketing with evidence is effective. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company…
“Things should only move for a good reason.” I received a electronic holiday card recently, emailed from a full-service law firm. Illustrated by a generic wintery graphic, it had a simple 10-word headline: “Season’s Greetings and Best Wishes for a…
Book Review: “[This] will greatly enhance your ability to compete in today’s tight, demanding market.” Our 200-page, full-color strategy, branding, and website book was published and the editor of the prestigious Of Counsel magazine wrote a really wonderful two-page review….
This webinar has received 5-star reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross will share 20+…
Let’s look at intellectual property (TM) cases for law firm brands, names, taglines, and phone numbers In the late 1980s, when most commercial law firms considered marketing to be either unprofessional or unethical, Joe Flom saw the opportunity to develop…
Recruiting is just Marketing with a different audience. Recruiting is the legal profession’s hottest topic today and, if you think of it, recruiting is marketing―with a different target audience. Firms can achieve far better lateral-hiring results using strategic and creative…
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