Let’s support our Olympic athletes! Or perhaps you’d want some Summer Olympic or Paralympic athletes attending your firm’s client party, and chatting up your impressed clients. You can make that happen — while also doing good for your country and its…
Let’s make our attorneys’ headshots look their best. Website updates are the ideal time to evaluate whether the firm’s current headshots still convey the firm’s message appropriately. (First a few paragraphs of theory and branding strategy, then I’ve pasted a…
The Single MOST-Important Tip to Writing a Successful Attorney Marketing Plan. I’ve helped lawyers draft marketing plans for lawyers for 25 years and here’s my best tip: Focus. That is, before asking attorneys to fill out their individual…
The Top 5 Tips for Sponsorships and Charitable Contributions Spending other people’s money can make you quite generous. Frivolous, even. And unless a firm has a detailed policy for how its donations are to be evaluated and approved, oversight is exceedingly difficult. This means…
The Top 5 Reasons Your Law Firm Can’t Cross-Sell Many years ago as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of institutionalizing more of our big…
The 5 Traits of Successful Cross-Selling Firms I discussed “The top 5 reasons your law firm can’t cross-sell” in a previous blog post HERE. This post will detail the attributes of those firms that are effectively diversifying the services that they provide to…
The 3 Ways to Persuade Lawyers Let’s say you want to buy new technology, or launch a social media initiative, or overhaul your compensation system. Or maybe you want to rebrand your firm or upgrade your website. Perhaps you’d like…
Using unique business cards to stand out at conferences Last week I wrote about my new thinking regarding the benefit of adding your photo to the special business cards you use at conferences. Recently, I spent a couple days speaking…
The Surprising Benefits of Photo Business Cards at Conferences. I never liked having lawyers’ head shots on their business cards; I always thought that it made them look like Prudential realtors. But last week in Panama at the ASIPI conference for Latin…
Amazing Product Placement: “Best Lawyers” and “Law & Order SVU” Lawyer: You already know I’m good. Detective Benson: How would she know that? Defendant: He was on the Internet under “The Best Lawyers in New York.” I’m. . . honored….
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