The 3 Ways to Persuade Lawyers Let’s say you want to buy new technology, or launch a social media initiative, or overhaul your compensation system. Or maybe you want to rebrand your firm or upgrade your website. Perhaps you’d like…
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Using unique business cards to stand out at conferences Last week I wrote about my new thinking regarding the benefit of adding your photo to the special business cards you use at conferences. Recently, I spent a couple days speaking…
The Surprising Benefits of Photo Business Cards at Conferences. I never liked having lawyers’ head shots on their business cards; I always thought that it made them look like Prudential realtors. But last week in Panama at the ASIPI conference for Latin…
Amazing Product Placement: “Best Lawyers” and “Law & Order SVU” Lawyer: You already know I’m good. Detective Benson: How would she know that? Defendant: He was on the Internet under “The Best Lawyers in New York.” I’m. . . honored….
THIS is the Single Biggest Mistake Law Firm Marketers Make (Video Part 2). After decades working in the trenches, here’s the best piece of advice I have for marketers who want to increase both their effectiveness and career satisfaction: …
THIS is the Single Biggest Mistake Law Firm Marketers Make. (Video Part 1) I know, that’s a pretty bold statement. But I’ve worked closely with hundreds of legal marketers and administrators, and I have seen many of them repeatedly making…
Will AI Render Litigators Obsolete? Artificial Intelligence and The Future of Law (Part 3) If clients could know the likely outcome of nearly any dispute within a small statistical range, will they still need litigators? For example, let’s imagine a…
“Happy Halloween!” from Your Romanian Law Firm Speaking to 50 lawyers from 40 countries at the Legal Network International (LNI) conference last week, I suggested that law firms from smaller jurisdictions could build their brands and seek referrals by connecting…
Artificial Intelligence and Big Data Will Revolutionize Law. Part Two. How often are your lawyers correct? Last week, I posted the introductory part of a TED-talk style presentation I gave on some of the ways Artificial Intelligence (AI) will likely…
Artificial Intelligence, Big Data, and Machine Learning Will Revolutionize the Practice of Law. Part One. Big changes are coming. But what does this mean? Exactly how will this affect us? Predicting the future is challenging, but in a TED Talk-style…
