I have another least-favorite law firm ad. Some time ago, an advertisement with a crayon-colored scales of justice logo caught my eye. It used that faux-child-artwork style, like a first-grade teacher asked the children to draw a picture of what…
Don’t just market more. Dominate something. I’m going to disagree with the premise that marketing litigation is fundamentally different from any other type of practice (although litigators believe that they’re different). We’ve represented at least 50 litigation boutiques and practices, and…
What does this sign say? Some designers try too hard to be clever. They miss the point–they’re not creating art. Design is a tool to help a company sell something. Many designers get so caught up in being fancy artistes that their…
Let’s look at some intellectual property cases for law firm brands, names, taglines, logos, and phone numbers. Law, accounting, and professional-services firms have learned the dramatic financial benefit of standing apart from the competition in a positive way using corporate…
I have mentioned previously my dislike of logos with big initials or unnecessary marks. When we’re redesigning a logo as part of a branding or marketing campaign, we try to emphasize the firm’s colloquial “street” name, i.e. the thing everyone…
Is your marketing THE BEST of today’s 3,000 messages? According to marketing legend Seth Godin* in Fast Company, “This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being…
Lawyers can be intimidating to laypeople. Lawyers are bound by ethical guidelines when it comes to marketing their legal services. Rule 7.3 of the ABA Model Rules of Professional Conduct regulates the solicitation of clients through advertising and marketing. Violating…
Here’s how to improve your results. A friend asked about the correct strategy and structure of a law firm’s individual marketing budgets. This is something I’ve paid a lot of attention to at literally hundreds of firms with 20-500 lawyers,…
Hollow puffery is easy. Marketing with evidence is effective. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company…
“Things should only move for a good reason.” I received a electronic holiday card recently, emailed from a full-service law firm. Illustrated by a generic wintery graphic, it had a simple 10-word headline: “Season’s Greetings and Best Wishes for a…
© 2023 Fishman Marketing.
