Q: Should our law firm pay our associates to market? A: Uh… No. I answered this question on a listserv recently, posed by a legal marketer whose firm was revamping its bonus schedule. The bonus was intended to motivate…
Read More
Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated…
I’m looking forward to addressing the HLAI (Hispanic Lawyers Association of Illinois) again. This marketing presentation will be for the HLAI and the HLAI Business-Development and Practice-Development Committees. This follow-up presentation will be entitled “50 Marketing Ideas in 50 Minutes,” on…
What is a client…? One of the best definitions I’ve seen came from the website of Denver law firm Fairfield and Woods, quoting one of its long-time partners: “A client is a friend with a problem.” – Charles J. Beise, 1909-1983….
Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be…
Would you hire an CPA firm because it has “a combined 150 years of experience”? And if so, why? Ohhhh, I get it — you are aggregating every single one of your lawyers’ total years of experience into a…
New Retreat, CLE, and Marketing-Training Video I’m delighted to (finally) have a demo video (click here) showcasing my law firm keynote, firm retreat, and marketing-training presentations. I’ve been filming most of my speeches lately because many in-house marketers, administrators, professional-development experts,…
Major Update to our Most-Popular Marketing Checklist We’re putting the final touches on a dramatically expanded version of our popular “Associate Marketing Checklist by Year of Practice.” It includes narrative explanations, links to instructional videos, and new material covering social media…
WEBINAR TODAY: Playing the Google Game – Marketing Yourself Online. FEB 4, Noon-12:45 p.m. What happens when someone Googles your name? Take a look to see how well your professional story is being told. Most often, your website bio and…
Marketing an International Law Firm Network (Part 1 of 3) As I’ve previously mentioned, I’m a big fan of international law and accounting firm networks. I’ve seen first-hand the value global networks and affiliations offer to their members, including generating…
