Helping Law Students Build a More-Successful Careers. I had the best time last week, standing on stage in Tull Auditorium at my alma mater, Emory Law School and presenting an hour-long speech to the shiny new first-year law students at the…
Conducting law marketing training in Tel Aviv, Israel. Last week, I had the honor and privilege to speak in Tel Aviv on marketing and networking to the partners at Israel’s largest firm, Herzog, Fox & Ne’eman. HFN is a terrific…
Offering Joint Networking Training to Your Firm AND Clients A friend asked how she could encourage her firm to market more closely and effectively with their financial-institution clients. My favorite way is offering joint marketing training. Banks like giving their…
Q: Should our law firm pay our associates to market? A: Uh… No. I answered this question on a listserv recently, posed by a legal marketer whose firm was revamping its bonus schedule. The bonus was intended to motivate…
Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated…
I’m looking forward to addressing the HLAI (Hispanic Lawyers Association of Illinois) again. This marketing presentation will be for the HLAI and the HLAI Business-Development and Practice-Development Committees. This follow-up presentation will be entitled “50 Marketing Ideas in 50 Minutes,” on…
What is a client…? One of the best definitions I’ve seen came from the website of Denver law firm Fairfield and Woods, quoting one of its long-time partners: “A client is a friend with a problem.” – Charles J. Beise, 1909-1983….
Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be…
Would you hire an CPA firm because it has “a combined 150 years of experience”? And if so, why? Ohhhh, I get it — you are aggregating every single one of your lawyers’ total years of experience into a…
New Retreat, CLE, and Marketing-Training Video I’m delighted to (finally) have a demo video (click here) showcasing my law firm keynote, firm retreat, and marketing-training presentations. I’ve been filming most of my speeches lately because many in-house marketers, administrators, professional-development experts,…
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