Lawyers crave marketing training―even while working from home during COVID. Here’s how to help.
Numerous studies have shown that offering professional development opportunities to law firm associates (1) enhances their job satisfaction, and (2) increases retention. And in a hot job market, attorney retention is critical to a firm’s success. One more way to show your lawyers that you value them and want them to succeed is to supplement their marketing education with a simple, powerful, and inexpensive resource that they can use at every stage of their career.
According to Of Counsel magazine, the “ideal gift” is The Ultimate Law Firm Associate’s Marketing Checklist (newly updated for the COVID-19 economy!).
Subtitled “The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients,” this tightly written 150-page “marketing bible” walks younger lawyers step-by-step through how to build a solid marketing platform, personal brand, practice or industry specialty, and sizable network of contacts to turn into clients. It helps them compare their efforts to those of their peers across the industry and keep them on track with practical advice and effective day-to-day tools, from COVID-era networking and social media to target marketing and building a strong personal brand.
Brand-new COVID update for lawyers working/marketing from home
These terrific new #marketing books are edited by Kathleen Flynn, and Lisa Vicine, and packed with valuable tips and commentary from prominent legal marketers, #lawyers, and business experts like David Ackert, Dave Bruns, Timothy Corcoran, Jeffrey Cunix, Susan Freeman, Jordan Goodman, Jeffrey Horn, Roberta Montafia, Nancy Myrland, Lydia Bednerik Neal, Sue-Ella Prodonovich, Susan Seilnacht, Roy Sexton, and Sarah Tetlow.
The Of Counsel review, entitled “Smart, New, Lean Marketing Book: A Gift That Will Keep on Giving,” asks:
Law firms worldwide are using this book as the foundation of their firms’ marketing-training curriculum, often buying hundreds of copies for their lawyers. See some testimonials from lawyers, marketers, and administrators at associatesmarketingchecklist.com.
Hot new edition, exclusively for PARTNERS/SHAREHOLDERS!
By popular demand from both lawyers and marketing professionals, we have a new edition just for partners, shareholders, and other senior-level lawyers, so they can have a complementary education, tailored specifically to the COVID pandemic and while practicing―and marketing―primarily from home.
To sweeten the deal, Of Counsel’s Editor, the renowned Steve Taylor, wryly suggests that firms could also drop in a “$100 bill as …”:
MARKETERS! Want to help teach your lawyers and #lawfirms how to continue with their #marketing and #businessdevelopment efforts while working from home? With these books, they can follow the straightforward steps.
LAWYERS! Unsure of how to proceed now that you can’t have lunch with prospects, visit clients, or speak at conferences? These books will detail the specific techniques.
ADMINISTRATORS! Here are two books that offer a simple, effective, and cost-effective way to help your entire #lawfirm at once, investing your #Marketing budget strategically.
Aleisha Gravit, Chief Marketing Officer of Akin Gump and former Legal Marketing Association (LMA) President commented:
“Ross has turned an intimidating and challenging process into simple, practical, and systematic steps. I have used his checklist for many years with great success. He has removed the ‘deer in the headlights’ moment and crafted something associates can use to see success.”
Hallie Mann, the Executive Director of Lawyers Associated Worldwide (LAW), said:
“Practical and engaging, Ross’s step-by-step, thoughtful and practical advice helps lawyers succeed. A valuable tool both for associates and their mentors, it should be in the hands of every lawyer! It takes the mystery out of developing a book of business.”
Volume discounts are available:
The full 2-page Of Counsel review is below:
Copyright © 2016 CCH Incorporated. All Rights Reserved. Reprinted from Of Counsel, December 2016, Volume 35, Number 12, pages 3–5, with permission from Wolters Kluwer, New York, NY, 1-800-638-8437, www.wklawbusiness.com.