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The world’s best-selling book for law firm associates. On sale now.

We’re eliminating our inventory of the best-selling THE ULTIMATE LAW FIRM ASSOCIATE’S MARKETING CHECKLIST: The Renowned Step-By-Step, Year-By-Year Process for Lawyers Who Want to Develop Clients.”

We’re selling them during December only at the fire-sale price of just $4.95 per book (retail $30)! (While supplies last.)

Tens of thousands of lawyers are currently using this powerful book to learn the latest marketing and business-development techniques. (Download  a sample here) It’s already been translated into Chinese and Hebrew.

We’ve never offered this book at such a low price. And, for an extra $1.00 each, we’ll include a PDF of the new COVID edition!

“Of Counsel” magazine’s review called it a “Marketing Bible,” and former LMA President Nat Slavin said it was “marketing nirvana.”

Contact Ross now to place your order.

Contact me directly at for more information and to place your order (bulk orders, 25+ copies only).


Ron Henry, former President, Association of Legal Administrators (ALA), said:

This book needs to be in the hands of every young associate who wants to have a successful, rewarding legal career. This checklist should be a ‘best seller.’”


Allan Slagel, Partner, Taft Stettinius & Hollister

A must-read for all associates.”


Table of Contents:

  • Book Overview
  • Introduction
  • First-Year Associates (sample download here)
  • Second-Year Associates
  • Third-Year Associates
  • Fourth- and Fifth-Year Associates
  • A Plea to Focus Your Marketing
  • More for Fourth- and Fifth-Year Associates
  • Sixth Plus-Year Associates
  • Social Media Tools
  • Business Cards
  • Networking and Attending Seminars
  • Conduct a “Needs Assessment”
  • General Mindset
  • Your Mental Health
  • Conclusion




Need to enhance your firm’s marketing? Call Ross!

Contact Ross Fishman directly for more information at +1.847.921.7677 or

For more info, download a free copy of the definitive law firm strategy, marketing, and branding book, “We’re Smart. We’re Old. And We’re the Best at Everything. The World’s First No-BS Guide to Legal Marketing and Branding” available at Amazon here.