Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name….
Top 10 Rules to Marketing a Law Firm Merger or Branch Office (Part I). Imagine it’s fraternity rush and you’re a hot prospect. You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you…
Ross’s Top 10 Law Firm Domain Name Mistakes (Part I) What’s Your Law Firm’s Domain Name? YourName.com Back in the mid-90s, we were just starting to develop the first law firm websites. As Marketing Partner of Ungaretti & Harris in the…
Trust your sushi chef – and your marketers. [2017 update] I was in beautiful Vancouver, BC speaking to the Managing Partners’ Dinner of the BC Legal Management Association. After the program, one of the managing partners came up to…
Our Biggest Marketing Flop. Marketers like to argue which works better, Marketing or Sales. [2017 update] It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the answer is “both.”…
40 Lawyer Jokes. Punch Lines ONLY. [2017 update] My wife and I were talking to a friend of ours, Manny Oliveira, a hilarious professional comedian, and he dropped into conversation a punch line we all knew. He didn’t need to…
Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated…
Crazy Holiday Cards from two ERISA law firms! Yeah, I said ERISA firms. I like ERISA lawyers. I find them to be smart, sincere, and hard working. But their reputation isn’t generally as the life of the party. You wouldn’t ordinarily…
I’m looking forward to addressing the HLAI (Hispanic Lawyers Association of Illinois) again. This marketing presentation will be for the HLAI and the HLAI Business-Development and Practice-Development Committees. This follow-up presentation will be entitled “50 Marketing Ideas in 50 Minutes,” on…
“Have Yourself an Unindicted Christmas” Law Firm Holiday Card I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice…
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