The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity TM”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s…
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Personal Injury Niche – Injured Civilian Contractors Personal injury firms have learned that specializing is the way to differentiate themselves and stand out, and they’re always looking for new ideas. Previous examples included specializing in things like motorcycle injuries (make sure…
“Winston & Howrey” – the Naming Question I was interviewed recently for an article discussing the looming “merger” of Winston & Strawn and Howrey LLP, particular regarding what the firms should do regarding The Name Issue. Should Winston & Strawn change its name? If so, to what? …
Condom Business Cards – and Creative Law Marketing In honor of February’s National Condom Month, we resurrect one of the legal profession’s most entertaining and controversial marketing campaigns. Law firm marketing has had many envelope-pushing examples over the years that have helped shape…
NICHE – Estate Planning. For your PET. I used to joke in my presentations about the many law firms whose tag lines proclaimed “Representing Individuals and Businesses.TM” My thought was always, “Really? THAT’s how you’re focusing your practice?…
Timber Law Campaign Here are a couple images from a campaign we developed for Watson Bennett, a Buffalo firm that boasts one of the nation’s leading practices working for various interests within the timber and forestry industries. They’d already created separate…
Associate Marketing Checklist – By Year of Practice Here’s one of my most popular marketing tools — the Associate Marketing Checklist – By Year of Practice. It sets forth step-by-step exactly what I think lawyers and other professionals need to do…
Here are my favorite animated holiday cards so far. They combine creativity, beautiful execution, an appropriate tone for the season without being painfully Politically Correct, and make you want to watch them again. Some connect to the firm’s brand, others…
Using your ad campaign in a holiday card. MBHB’s red brackets. I like the strong red brackets in McDonnell Boehnen’s logo, and how they’ve picked it up as the visual theme in their ads, below, and website which they replicated…
– Actual quote from a law firm senior partner. I heard this recently, and I hear variations of it all the time. Lawyers struggle with social media; they’re always asking me about it, how it works, and whether lawyers need…
