How to PROVE your website conveys the right message. Interesting RESULTS. [Here’s the third installment in the Vedder Price London Launch series. Parts ONE and TWO here.] After the web-based market-research participants have had their eyeballs tracked all over the…
ALA Region 3 Conference Ross Fishman will be speaking on digital and online marketing at the ALA Region 3 Conference, at The Depot Renaissance in Minneapolis, September 13-15, 2012. ——————————– Law Firm Speakers and Retreats is a Speakers Bureau designed for the…
Law Firm Media Professionals Ross Fishman will be speaking t0 the Law Firm Media Professionals in New York on April 18, 2012.
Ross Fishman will be presenting at the LCA 2012 Fall Conference & Induction of Fellows on May 9-11, 2012 at Four Seasons Resort, The Biltmore in Santa Barbara, California. ——————————– Law Firm Speakers and Retreats is a Speakers Bureau designed for the…
Here’s EXACTLY what people look at on your website. Which website design works better? We’re using some pretty amazing technology to (1) help select the most effective campaign, (2) ensure that viewers focus on our message, and (3) optimize the…
I already complained about the Lame Law Firm Holiday Cards, and vowed not to create another competition for the best law firm holiday/Christmas cards; I’ll leave that to the Above The Lawguys.I promised to show a nice selection, including some…
Ho Ho-Hum. Pretend your law firm or accounting didn’t send out this year’s holiday card. Now imagine that you received the IDENTICAL card from… say… your banker. How would you react? For many law firms, you’d probably think, at least…
I think most lawyers have a pretty good sense of humor. But I’ve never been a fan of marketing or advertising campaigns that directly demean your competitors. Even if it’s couched as a “joke.” Pepsi’s marketers thought they compared…
Timing the high jump.* How many “hits” should a website get? We often get asked “how many hits” or “how many visitors” a law firm’s website should get. Unfortunately, those are the wrong questions. Law firms like to compare their results against industry…
Fostering Good Marketing – Jones Foster. Jones Foster Johnston & Stubbs is a high-quality, old-line West Palm Beach, Florida law firm — 35 great lawyers and a relatively conservative and wealthy target audience. As we discussed previously in our “Name-based…
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