Want to prove SEO works? The Brazil Results are in! Just two months before heading to Rio de Janeiro, Brazil for the Lawyers Associated Worldwide (LAW) annual conference we discussed with the host firm, Lacaz Martins et al. their interest…
Lacaz Martins – the Brazil Law Firm Brazil’s Lacaz Martins has 180 lawyers and a competitive market. It wanted to increase its referrals from the United States and had joined Lawyers Associated Worldwide (LAW), an international law firm network, to expand its reach…
Sky Radio: Middle Schoolers Reading Firm Brochures Q: Sky Radio called, inviting us to participate. “At first I thought it was because we are such great lawyers. “Then I learned it was really just pay-for-play. They’ll basically ask us whatever questions…
Measuring the ROI of your Marketing — it’s all about the Benjamins. A post to a law firm LinkedIn Group asked “How do you measure ROI of your marketing activities?” Many respected legal marketers responded, discussing the traditional measurements of…
“We Don’t Need No Stinkin’ Marketers” Ad. Oops. I love flipping through those “Super Duper Leading Best Lawyers” magazine inserts. The sales force already sold the lawyers on the urgent need to buy a $10,000 full-page ad alongside dozens or…
Big court victory for law firm consumers re online marketing and Google AdWords I was a small part of a big court win for legal marketing today that I wanted to share. A Wisconsin lawsuit involving Google AdWords was filed a couple…
How do you market a law firm in a smaller city, state, or country? It’s easy to find a lawyer in a big city. How can you generate in-bound referrals if you live in an area where the “big-city” lawyers…
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity TM”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s…
The Secret to Tripling Sidewalk Charitable Contributions A number of years ago I saw a fascinating example of someone who’d (inadvertently) increased his charitable collections from perhaps 1-5% of the passers by to nearly 100%. Here’s what happened: A 60-ish man…
The legal profession’s BEST 2010 ad. We won! Just back from the Legal Marketing Association (LMA) annual conference at the Disney Yacht & Beach Club in Orlando, along with over 1,100 attendees, speakers, and vendors. As always, the LMA’s annual Your Honor Awards included hundreds of high-quality…