How much should you spend on PR and ads? On the LMA listserv, someone asked how much should be spent on advertising and public relations. The answer, as it often is, is there’s no single “right” answer beyond “it depends.”…
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– Actual quote from a law firm senior partner. I heard this recently, and I hear variations of it all the time. Lawyers struggle with social media; they’re always asking me about it, how it works, and whether lawyers need…
