Don’t talk about yourself in your holiday cards. But if you’re GOING to… Technically, the holiday card from IP firm Knobbe Martens violates my earlier rules of not focusing your holiday card on yourself in that “Happy Holidays! Let me tell you how…
Topless Law Firm Marketing Sometimes you come across some pretty unusual law firm marketing memorabilia. I thought this piece was a bit surprising. Does anyone know anything about Neil Price, a Johnstown, PA lawyer from the 1960s or 70s, maybe…
Name-based marketing for law firms (“I LOVE that ad! Whose is it, again?”) Shell Oil. Target Stores. Apple Computers. Camel Cigarettes. These successful companies all selected their names carefully, recognizing that a great name makes their marketing easier. You can immediately envision…
Marketing Budgets – Advertising vs. PR On the LMA listserv, someone asked how much should be spent on advertising and public relations. The answer, as it often is, is there’s no single “right” answer beyond “it depends.” As one…
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