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Ross Fishman

Name-based marketing (“I LOVE that ad! Whose is it, again?”)

By | Advertisements, Branding, Law firm marketing, Litigation, Strategy, Websites | 2 Comments

Shell Oil. Target Stores. Apple Computers. Camel Cigarettes. These successful companies all selected their names carefully, recognizing that a great name makes their marketing easier.  You can immediately envision their strong iconic logos. The simple name works in many languages. That’s good…

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