I’ve never seen business cards distributed like THIS before. I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services. Mildly interesting from a marketing…
“How is this new website going to make us MONEY?” I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer. As expected, the questions focused on Design issues like font and layout, or…
Rebranding a Top Trial Lawyers Group The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar. Membership is limited to 3,500 Fellows. The LCA offers its…
Of Counsel’s Q&A with Ross Fishman “Marketing Whiz Shows Law Firms How to Get Noticed and Generate Clients.” Of Counsel: The Legal Practice and Management Report* has long been one of our favorite legal-industry publications. Its long-time editor, Steve Taylor, is one of…
Q: “If clients hire lawyers, why market The Firm?” We hear this a lot. It’s a completely understandable question. The short answer – It’s tough to get hired if your targets have never heard of your firm. If your prospects…
Here’s the Litigation Ad We Could Never Run. Law and accounting firms come to Fishman Marketing looking for ads, brands, or WordPress websites. We start by developing the brand message and supporting visuals, then later apply them to the websites. Some litigation…
Here’s what TERRIBLE law firm SEO looks like. Search-Engine Optimization (SEO) for law firms and CPA firms is hard work. It’s complex, difficult, and extremely labor intensive, which means it can be pretty expensive. And that leads some organizations to seek a…
Don’t get a job at a great firm. Make your good firm great. Where’s the challenge in working at a firm that’s already great? It’s much more satisfying taking something with potential and making it great. Starting with something great…
Why “Close Door” buttons don’t work. Law Firm Client Service. Did you know that in most elevators, the “Close Door” buttons don’t work? Some of them may have worked when originally installed but were disabled over time. Other buttons were created simply…
Would you eat at a Mediocre Deli? Or hire Average Law Firm, LLC? To read their website, every law firm is in the top 10%… of every single one of the 57 alphabetical practice areas they detail. That’s fine, a…