I’ve never seen business cards distributed like THIS before.
I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services.
Mildly interesting from a marketing perspective, it was a nice little movable billboard, and possibly a way to get a nice tax write-off for occasional use of the car.
But as I approached, I saw it – Affixed to the car was a clear plastic spring-loaded flip-top box with a sign that said “BUSINESS CARDS. Take one.”
Would you try something like this?
It’s a down-market strategy, but this lawyer’s target audience seems blue collar, where they might not have easy access to a direct referral.
Obviously you should use the tools that are right for your audience. I wonder if this worked…